Mobile Marketing Association Announces New Global Board | MMA Global

Mobile Marketing Association Announces New Global Board

June 29, 2009

Brings top industry figures together for international cooperation and leadership

New York, London, Sao Paulo and Singapore – June 29, 2009 — The Mobile Marketing Association (MMA) ( today named its 2009-2010 Regional Officers and Global Board of Directors and Officers. The Regional Boards have representation from member companies across each of the Regions MMA has operations in: Asia-Pacific, Europe, Latin America and North America. The Global Board is made up of elected Executive Committee members from each region who will work together with the wider membership and MMA staff to manage and steer the Mobile Marketing Association; continuing to advance its international leadership on the key issues that affect the industry. The Global Board will be chaired by Federico Pisani Massamormile, and will be supported by Global Vice-Chairperson Michael Becker, with Mike Wehrs, MMA President and CEO, and Russell Buckley, Global Chairperson Emeritus, rounding out the Global Board of Directors.

The MMA 2009-2010 Global Board of Directors is as follows:


  • Global Chair: Federico Pisani Massamormile, CEO HANZO
  • Global Vice Chair: Michael Becker, Executive Vice President of Business Development , iLoop Mobile
  • Global Treasurer: Louis Gump, VP Mobile, CNN
  • Global Secretary: Geoffrey Handley, Co-Founder & New Business Director, The Hyperfactory
  • MMA: Mike Wehrs, President and CEO


  • Chair: Sean Rach, Managing Director, OgilvyOne Hong Kong
  • Vice Chair: Barney Loehnis, Network Director, Isobar Asia Pacific
  • Secretary: Dilip Mistry, Windows Live Lead, Greater Asia Pacific
  • Treasurer: Geoffrey Handley , Co-Founder & New Business Director, The Hyperfactory HK Ltd
  • Chair Emeritus: Jimmy Poon, Managing Director, Puca Technologies
  • MMA: Rohit Dadwal, Managing Director APAC


  • Chair: Herve Le Jouan, Managing Director, Census Solutions
  • Vice Chair: Arda Kertmelioglu, CMO / Co-Founder, Mobilera BV
  • Secretary: Mark Wächter, Chairman, BVDW Section Mobile (MMA Germany)
  • Treasurer: Salvador Carrillo, Founder & CEO, Mobile Dreams Factory (MMA Spain)
  • Chair Emeritus: Russell Buckley, Vice President of Global Alliances, AdMob (also Global Chair Emeritus)
  • MMA: Paul Berney, Managing Director EUR


  • Chair: Omarson Costa, Senior Business Development Manager - Latin America, Microsoft
  • Vice Chair: Enrique Yuste, President, Wunderman Latin America
  • Treasurer: Fernanda Magalhaes, Brazil Manager, Mobext
  • Secretary: Roberto Vázquez Ferrero, Director Telecom Practice, Latin America, The Nielsen Company
  • Chair Emeritus: Federico Pisani Massamormile, CEO, HANZO
  • MMA: Terence Reis, Managing Director LATAM

North America

  • Chair: Maria Mandel, Executive Director of Digital Innovation, Ogilvy Interactive
  • Vice Chair: Michael Becker, VP, Mobile Strategies, iLoop Mobile
  • Treasurer: Louis Gump, VP Mobile, CNN
  • Secretary: Paul Palmieri, President & CEO, Millennial Media
  • Chair Emeritus: Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company
  • MMA: Mike Wehrs, President & CEO (also MMA rep to Global Board)

“The MMA is a premier industry association which discusses, plans and works cooperatively with its entire membership to resolve key industry issues, to share perspectives and case studies across the different geographic regions, to promote technology, processes and practices innovation, and, ultimately, to boost the growth of mobile marketing and advertising worldwide. I am greatly honored to be in a position to help shape its initiatives, drive its international growth and advance its industry leadership’” said new Global Chairman Federico Pisani Massamormile. “I am excited to work with the talented group of individuals that sit on the Global Board. The combined set of skills and experience is unique, extremely valuable and essential as we execute on our mission on behalf of the entire MMA membership and the Industry we represent.”

“Global industry collaboration is essential for the success of mobile marketing and to ensure the best experience for the consumer. Our member and board contribution to this collaborative process is incredibly important, offering real-world expertise and experience,” said MMA President and CEO Mike Wehrs. “My thanks go to the outgoing board members for all their help and hard work, and I welcome our new board for another productive year.”

About the Mobile Marketing Association (MMA)
Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit For information relating to the MMA’s Mobile Marketing Forum series, please visit


Sonya Madeira Stamp, Jeff Tan or Joan Khor
Rice Communications Pte Ltd
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Jen Allen or Becca Daniel
Mi liberty Ltd
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Maria Ramirez or Julio Gama
Newlink PR
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Valerie Christopherson or Kirsten Woodard
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