Mobile Marketing Association Announces Mobile Marketing Forum Line Up for October | Mobile Marketing Association
September 18, 2008
Mobile Marketing Association Announces Mobile Marketing Forum Line Up for October

Events in Eastern Europe and South America extend reach and impact of mobile marketing knowledge
 
New York, London, UK, Singapore & Sao Paulo: September 18, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) today outlined its Mobile Marketing Forum )MMF) agenda for October, which includes events in Budapest, Hungary, and Buenos Aires, Argentina.  Featuring industry leaders from both continents and across the mobile value chain, the events will showcase relevant regional topics plus the latest developments in mobile marketing technologies and best practices, and highlight the real-world mobile marketing experiences of brands.
 
Topic highlights across the events include cross media integration, social community campaigns, leveraging mobile for brand awareness, loyalty and direct response, mobile analytics and integration, business models, the mobile internet, mobile usage, and the iPhone’s impact on mobile adoption.
 
Confirmed speakers at the events include:
  • Jana Eisenstein, Screentonic
  • Gyorgy Simo, Magyar Telecom
  • Stacey Fassberg, Celltick
  • Khurram Hamid, Procter and Gamble                
  • David Barker, Nokia Ad Business
  • Markus Munkler, Vodafone
  • Herve Le Jouan, M:Metrics
  • Elvin Altun, TURKCELL
  • Marc Montaldier, Orange
  • Roberto Vazquez, Nielsen
  • Ezequiel Jones, Unilever
  • Federico Pisani, HANZO
  • Tom Daly, The Coca-Cola Company
  • Joao Ciaco, Fiat
  • Mathew Garlick, 2ergo
  • Gene Keenan, Isobar
  • Daniel Getzel, Mobtext  
  • Guillermo Rivaben, Personal Telecom
  • Roberto Vazquez, Nielsen
  • Ezequiel Jones, Unilever
  • Federico Pisani, HANZO
  • Tom Daly, The Coca-Cola Company
  • Joao Ciaco, Fiat
  • Mathew Garlick, 2ergo
  • Gene Keenan, Isobar
  • Daniel Getzel, Mobtext  
  • Guillermo Rivaben, Personal Telecom
 
 
“For those new to mobile, the Mobile Marketing Forums provide the ideal opportunity to learn how to effectively engage the mobile channel, whilst for companies who have already successfully deployed campaigns, the MMF events offer opportunities to expand their existing knowledge base,” said MMA President Laura Marriott. “It will be particularly exciting to hear from companies in the Eastern European and South American markets about their experiences of mobile marketing.”
 
The events take place in Budapest on October 7th and 8th in Budapest and in Buenos Aires on October 14th.
Further fixtures for 2008 will include the North American and Asia Pacific Mobile Marketing Forums.  The North American MMF, held in San Diego on November 13th, also incorporates the MMA Global Awards Ceremony.
For more information, please visit www.mobilemarketingforum.com.
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit http://www.mmaglobal.com.
 
 
FOR MORE INFORMATION:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
Valerie Christopherson or
Kirsten Woodard
Global Results Comm.
)GRC)
P:+1 949 608 0276
E:
[email protected]
E:
[email protected]