Mobile Marketing Association Announces Mobile Marketing Expo Line-Up | Mobile Marketing Association
September 16, 2008
 
MOBILE MARKETING ASSOCIATION ANNOUNCES MOBILE MARKETING EXPO LINE-UP

Advertising Week 2008’s only event dedicated to mobile advertising
features executives from major brands, mobile operators and agencies

New York, Sept. 16, 2008 - The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the Mobile Marketing Expo, a daylong exposition and keynote panels held during Advertising Week, North America's largest gathering of advertising, marketing and media professionals. Running from Sept. 22-26 in New York City, Advertising Week will feature the MMA exposition and two MMA-produced panels on Thursday, Sept. 25.
 
The Mobile Marketing Expo, held Sept. 25, is the only event dedicated to mobile advertising during Advertising Week and will feature the following exhibitors: Air2Web, Crisp Wireless, Dimension Media Group, Millennial Media, Mobile Marketing Association, Mozes, Myxer, Nielson, Smarter Agent, Voodoovox, Yahoo! and more. The exposition will be the best opportunity during Advertising Week to meet and learn about mobile advertising from some of the industry’s leading companies.  Designed to provide attendees with concise, actionable insights into the mobile advertising market, the panels will cover topics such as:
 
  • Why mobile advertising is emerging as a leading new media. Moderated by Laura Marriott, president of the MMA, this panel discussion will feature executives from AT&T, Quattro Wireless, The Coca-Cola Company, The Weather Channel and Verizon.
  • Advice from mobile advertising buyers. This panel features executives from AdMob, BrandinHand, Carat, Deep Focus and Ogilvy Interactive providing tips based on years of hands-on experience with mobile advertising.
  • Mobile advertising insights and realities. With a presentation by Google, this session will highlight the state of the mobile advertising industry today.
 
“The Mobile Marketing Expo, during Advertising Week, is a unique opportunity for brands and marketers to get a crash course in mobile advertising from experts who have pioneered this market,” Marriott said. “By hosting this event, the MMA is continuing its role as enabling the global mobile marketing industry.”
 
For registration and other information about the Mobile Marketing Expo, visit http://mmaglobal.com/modules/article/view.article.php/2088.
 
 
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe Middle East & Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm.
(GRC)
P: +1 949 608 0276
E:
[email protected]
E:
[email protected]
 
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444