Mobile Marketing Industry Growth Across All Regions Demonstrates the Value of Membership

New York; London, UK; Singapore and Sao Paulo, February 17, 2009 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), the premier global association that strives to stimulate the growth of mobile marketing and its associated technology, today announced that it has surpassed 725 member companies globally.

Commenting on the news, new President and CEO of the MMA, Mike Wehrs stated, “Member services and retention are key goals for the MMA in 2009. In today’s economy, it is imperative to demonstrate to members and potential members alike that guidelines, member services, strategic components and Industry Development are at the top of our list while we grow this association. We are pleased with the growth of our global membership and believe that it will continue to develop throughout the year.”

As the MMA continues to grow, the association will reinforce its strong global presence, ensuring that the mobile ecosystem evolves as the attention to consumer rights increases. The MMA is focused on member services, and will continue to provide educational content and regional events to the mobile marketing ecosystem and beyond.

As a part of the MMA educational initiative, the Mobile Marketing Forums have been announced for all regions in 2009, including EMEA, Latin America, North America and APAC. For more information, please visit: www.mobilemarketingforum.com.

The latest companies to join the MMA include:

• Wells Fargo Bank
• Four Interactive
• MRM Worldwide
• Gol Mobile Produtos e Servicos de Technologia da Informacao LTDA
• NAVTEQ
• JitterGram,Inc.
• Affle PTE LTD
• Valuefirst Messaging Private Limited
• People Infocom Private LTD.
• BDA Connect Pvt. Ltd.
• Iconmobile LLC
• Nueve86
• Textopoly, Inc.
• Mobile Media Unlimited, Inc.
• Inmar
• Universidad Metropolitana
• The Central Office of Information (COI)
• Xtract OY
• MobiliTrix SA (Pty) Ltd
• TELIBrahma Convergent Communications
• Stratoshear Technologies Private Limited
• Visibility Mobile
• SalesOnline Ltd.
• MediaNews Group
• Prim'Vision

A complete list of all MMA member companies can be found in the MMA Member Directory at http://www.mmaglobal.com/about/mma-members . For information on joining the MMA, please contact [email protected].

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
 

FOR MORE INFORMATION:

EMEA
Jen Allen or Becca Daniel
Mi liberty Ltd
Tel: +44 207 751 4444
Email: [email protected]

NA & APAC
Valerie Christopherson or Kirsten Woodard
GRC for MMA
Tel: (949) 608-0276
Email: [email protected]

LATAM
Maria Ramirez or Julio Gama
Newlink PR
Tel: 305 5327950
Email: [email protected]