Mobile Marketers to Convene at MMA Forum NYC for More Than 50 Speakers, Two Session Tracks and New Mobile Experience Lab | MMA Global

Mobile Marketers to Convene at MMA Forum NYC for More Than 50 Speakers, Two Session Tracks and New Mobile Experience Lab

May 27, 2010

Mobile Marketers to Convene at MMA Forum NYC for More Than 50 Speakers, Two Session Tracks and New Mobile Experience Lab

Alcatel-Lucent, BestBuy, CNN, Disney, ESPN Mobile, Electronic Arts, Google, Kodak,
Microsoft, MTV, Target & United Nations Foundation to Speak at the MMA Forum NYC


As the world’s largest mobile marketing event, this year’s Mobile Marketing Association (MMA) Forum offers two distinct session tracks, a pair of pre-event workshops, a new Mobile Experience Lab, a special Retailer Roundtable and more than 50 speakers, including 10 exceptional keynotes.

  • Session Tracks: Track 1, Customer Acquisition Through Mobile Advertising or Track 2, Building Your Brand Through Mobile Marketing
  • Mobile Experience Lab: Interactive mobile campaigns on display for delegates to experience first-hand from an end user’s perspective
  • Retailer Roundtable: Pre-conference Agency, Brand & Retailer Roundtable, followed by a cocktail reception
  • Pre-Event Workshops: Mobile Marketing 101, followed by Data Mediation, Analytics and the Mobile Marketing Ecosystem

All players within the mobile marketing ecosystem – including agencies, advertisers, hand-held device manufacturers, carriers, retailers, software providers and service providers – will hear from a wide variety of mobile marketing thought leaders. Featured keynotes include:

  • Alcatel-Lucent: Thomas Labarthe, Vice President of Mobile Advertising
  • BestBuy: Tracy Benson, Sr. Director, Interactive Marketing & Emerging Media
  • CNN: Soledad O’Brien, Anchor and Special Correspondent
  • Electronic Arts: Elizabeth Harz, Senior Vice President of Global Sales
  • ESPN Mobile: John Zehr, Senior Vice President & General Manager
  • Disney: AJ Rhodes, Mobile Strategy & Marketing
  • Google: Mike Steib, Director, Emerging Platforms
  • Kodak: Jeffrey Hayzlett, Chief Marketing Officer
  • Microsoft: Charles Johnson, General Manager, Mobile Advertising
  • United Nations Foundation, David Aylward, Executive Director, mHealth Alliance

MMA Forum event sponsors include 3Cinteractive, air2web, Alcatel-Lucent, AT&T, CNN, Crisp Wireless, ePrize, GetJar, Google, Ground Truth, Mad Mobile, Microsoft Advertising, Millennial Media,  Neustar, OfferMobi, OpenMarket, Openwave, SinglePoint, Snackable Media, Sybase 365, Syniverse, The Weather Channel, Vibes Media and WebTrends. In addition, media and association sponsors include Advertising Database, Advertising Research Foundation, Advertising Week, Aerva, ANA, Canadian Marketing Association, CMO Council, CWTA, Fierce Mobile Content, the 4As, Global Results Communications, Mobile Marketer, Mobile Monday NY, RCR Wireless, Wireless Industry Partnership, Wireless Week.

When:   June 7-9, 2010

    The Waldorf=Astoria
    301 Park Avenue
    New York, NY 10022

Attendee registration and full agenda details for this event are available at Brands, agencies and retailers may inquire about the pre-conference Retailer Roundtable by contacting [email protected].

The MMA offers complimentary event registration to members of the press community. Contact [email protected] to request press registration credentials.
For the latest updates on speakers, agenda highlights and more, follow the MMA Forum on Twitter @MobileMktgForum.

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and advertising and their related technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing more than 40 countries around the globe, include all members of the mobile media ecosystem. The MMA’s global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit