The Mobile Marketing Association and Velti Bring the Mobile Circus to Town to Coincide with Mobile’s Debut at 59th Cannes Lions International Festival of Creativity, June 17-23, 2012
New York, NY, 14 May, 2012 – The International Festival of Creativity – Cannes Lions, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, and Velti, the leading global provider of mobile advertising and marketing technology, together announce today that the Mobile Circus is coming to town. A one-of-a-kind program celebrating the mobile channel, the Mobile Circus will make its debut at the 59th Cannes Lions International Festival of Creativity – the premier international advertising event - the week of June 17th-23rd.
For the first time this year, Cannes Lions will include Mobile Marketing as a distinct and separate category. In keeping with the “Festival” theme, MMA created “The Mobile Circus Comes to Town” to help bring the power of mobile to the forefront of a week that is all about the best-of-the-best in creativity and innovation. The MMA program will balance entertainment with education, while showcasing the diversity, growth and potential of Mobile Marketing.
Philip Thomas, CEO of Cannes Lions, commented, “We are delighted to count on the support of the Mobile Marketing Association. Their activities in Cannes reinforce the exciting launch of Mobile Lions this year.”
“Marketers can no longer ignore the power of mobile,” says Greg Stuart, CEO of the MMA. “Cannes organizers realize this, and have made mobile integral to the Festival for the first time this year. We are thrilled to be working with them to lead the Festival’s debut of the mobile channel; it’s up to us to support the industry, help it grow, and make mobile an indispensible part of the marketing mix.”
“How brands are approaching marketing today will be drastically different in as little as 6 months. Mobile marketing makes the promise of reaching the right person, in the right place at the right time, a real possibility for the first time," said Alex Moukas, CEO, Velti. "As an industry, we need to be leading the way in evangelizing and teaching marketers the best way to reach, engage and inspire the mobile audience. Cannes is the perfect place to further those conversations."
“The Mobile Circus Comes to Town” will feature compelling events and programs that will be interwoven within the Cannes Lions Festival’s schedule, resulting in the highest level of visibility and exposure for the mobile channel. The Mobile Circus will feature:
About the 59th Cannes Lions International Festival of Creativity
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honoring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation, film craft, integrated and mobile advertising, as well as the best media, direct marketing, PR, titanium, creative effectiveness and branded content & entertainment ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Close to 9,500 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 50+ high-profile seminars, 20+ workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication. Please visit www.canneslions.com.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA’s Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.
Velti is the leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGage™, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti is a publicly held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT. For more information, visit www.velti.com.
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