MMA member PhindMe Mobile acquired by Movitas | MMA
December 8, 2009
Submitted by PhindMe Mobile

Mobile Solutions Provider Movitas Acquires Mobile Marketing Association Member PhindMe

Advances Strategies for Bringing Mobile Solutions to Location-Centric Businesses

COLLEGEVILLE, Pa.--(BUSINESS WIRE) --Today, Movitas LLC announced the acquisition of PhindMe LLC, a leading provider of web-based tools for creating mobile websites and mobile marketing campaigns. The PhindMe platform includes mobile communication and marketing solutions for marketing agencies, optimized for all browser-based mobile devices, and a direct-to-business mobile solution, branded Everywhereigo. The acquisition enhances the capabilities of Movitas, a provider of real-time mobile communication, marketing and commerce solutions for location-centric businesses.

“The penetration of web-enabled phones allows businesses to engage their customers in new and exciting ways. Location-centric businesses such as hotels and resorts have the opportunity to go beyond replicating the functionality of the pc website on the mobile phone, by creating new business processes that both engage their customer in real-time and increase revenue,” said Keith Forshew, Chief Executive Officer, Movitas. “With the addition of PhindMe, Movitas enhances its ability to embed mobile technology into business processes. The acquisition also provides an opportunity for two mobile pioneers to join forces and advance the impact mobile technology is having on business.”

“This is an exciting time in the lifecycle of our Company,” said Chuck Sacco, Chief Executive Officer and Co-founder of PhindMe. “The Movitas acquisition gives us an opportunity to bring our products and services to a broader set of customers, augment our abilities to serve our existing customers and join a dynamic team of well-respected entrepreneurs and innovators.”

PhindMe executives Chuck Sacco, Doug Bellenger, Jon Cooper, and Mike Krauklis will assume senior management roles within Movitas.

About Movitas

Movitas is a leading mobile communication, marketing and commerce platform for location-centric businesses such as hotels, resorts and conferences. It provides a suite of solutions designed to drive revenue, improve the customer experience, manage mobile marketing campaigns, and deliver mobile business processes. Solutions include content management, messaging, commerce, logistics, workflow, and internet based administrative tools that can integrate into property management (PMS), central reservation (CRS) and point of sale (POS) systems.

Headquartered in suburban Philadelphia, PA, Movitas is led by Chief Executive Officer, Keith Forshew. Forshew joined Movitas after serving as Chief Operating Officer at StarCite, Inc., the largest group travel lead generation source for the hotel and hospitality industry serving all major global brands and more than 93,000 meeting venues and suppliers. Movitas was launched and formed by its current Board of Directors that include Terry Williams, Co-founder and Managing Partner at Next Stage Capital and Co-founder and former Chief Executive Officer of TWC Group; Pat Croce, former President of the Philadelphia 76ers, entrepreneur and author; and Michael McNulty, Co-founder of VerticalNet, Inc. For more information visit: www.movitas.com.
Contacts

Movitas LLC
Suzanne Harris, 484-274-7333
[email protected]