August 15, 2011
MMA Launches 2011 MMA Forum London
- Ten leading global brands including Coca-Cola, Google and Unilever already confirmed -
London, 16 August 2011 – The Mobile Marketing Association (MMA) today announced the initial line up of global brands that will be participating in the forthcoming MMA Forum London on October 4th-5th. The theme for this year’s event is the consumer’s centre stage role in the world of mobile marketing. Many of the world’s top marketers will be sharing their thoughts and experiences on how brands need to communicate with their customers in a world dominated by mobile interaction.
Held at the Congress Centre, London, the programme will include speakers from many different vertical sectors including automotive, banking, charities, food and drink, entertainment, FMCG, media, sport and technology, as well as delivering insight into global mobile marketing trends. The event brings together leading marketers and agency heads from around the world, including China, India, Indonesia, Japan and North America and South Africa to share their experiences, challenges and successes in the mobile marketing field to create an event that is truly international in scope. Speakers from BBC, Coca-Cola, Google, JetBlue Airways, La Redoute, Madhouse Inc, Mahou-San Miguel, Nokia, Unilever, The Economist Digital, The Weather Channel and Vodafone have already been confirmed, with more pioneering brands to be announced in the coming months.
“The mobile channel is pushing the evolution of marketing and we are fortunate to have pioneering brands at the forefront of the mobile marketing industry that are driving the whole industry forward. Hearing from the marketers and agencies who are implementing and using mobile technologies in evermore new and exciting ways to reach consumers who are constantly connected and continually on the move is critical for the development of the channel and the industry,” said Paul Berney, CMO & managing director of the MMA in EMEA.
The event will also include The Mobile Experience Lab, an interactive way for delegates to meet the industry’s thought-leaders, experience mobile technologies firsthand and interact with brands using mobile as part of their integrated marketing strategy.  
The event has attracted a prestigious list of sponsors which currently include Digimarc, Ericsson and Gemalto, and media partners including, Irish Marketing Journal, Marketing Türkiye, Markedsføring,, Mobile Marketing Magazine, Mobile Zeitgeist, Real Business and the Wireless Industry Partnership. The MMA Forum is produced in partnership with Informa Telecoms.
For more information and to register, visit:
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit
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Sarah O’Neill or Robert Haslam – Mi liberty
Tel: +44 (0) 207 751 4444