The association’s Global Board boasts an impressive line-up with over 25 CMOs from some of the most important brands, such as AT&T, Walmart, General Motors, Roblox, Salesforce, Heineken, Kraken, and others to lead collective efforts to rethink and address marketing's toughest questions.
New York, NY, November 22, 2022 — MMA, the global industry non-profit association architecting the future of marketing, today announced new additions to its Global Board, including the CMOs of The Kellogg Company, Electronic Arts, FanDuel, Uber, Kraken, ADT, Novartis, Intuit and Chime. MMA is the only global industry association group that brings together the full marketing ecosystem, including senior executives from companies such as Meta, Yahoo, Pinterest, NBCUniversal, GroundTruth, and others.
MMA’s Global Board also welcomes a new Global Board Chair, Kellyn Kenny, Chief Marketing & Growth Officer, AT&T.
“It is an honor for me to serve as the Chair of the Board for such a distinguished group of industry leaders with a shared mission to advance marketing, technology, and marketing transformation,” said Kenny. “In my seven years on the MMA Board, I am amazed at how far MMA’s agenda has progressed to fundamentally improve marketing in really revolutionary ways. I’ve never felt so optimistic for marketing.”
A complete list of both new and existing Global Board members follows.
The appointments continue MMA’s mission to be the most transformational marketing association offering game-changing industry thought-leadership via their Think Tanks (listed below), 27 conferences & events (in 14 countries), and a number of new growth frames and research and products/tools - some of which have been demonstrated to move the stock price of a company through implementation.
“MMA's Global Board continues to grow in stature, including, we think, the very best mix of progressive CMOs fixated on driving business growth and vastly improving marketing. I’m beyond honored to welcome this impressive group of new members,” said Greg Stuart, CEO of MMA Global. “I’m excited about the growth that MMA has achieved over the last couple of years, particularly the power of our initiatives that now can move stock-price of member companies, but I am even more proud of everyone on the boards for their commitment to playing a role in architecting the future of marketing.”
Maintaining a focus on providing marketers with insights, tools and strategies to assist them delivering growth for their organizations, MMA has continued to develop research and initiatives within 3 key areas:
Elected by the MMA’s global membership, each of the new Board members will serve a two-year term beginning immediately. New Global Board Members and existing Global Board Members include:
New Global Board Members:
Re-elected Board Members:
Existing Board Members whose terms were not up for re-election:
MMA Regional Representatives to Global Board:
About the MMA:
Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.
Members include: 1-800-Flowers.com, Adobe, Activision Blizzard, Ally Financial, AppsFlyer, AT&T, Bank of America, Campbell’s, Chipotle Mexican Grill, Choice Hotels, Clear Channel Outdoor, Colgate Palmolive, CVS Health, Diageo, Dunkin’ Brands, eBay, E*TRADE, Ford, General Motors Company, Google, GSK, Hilton Worldwide, IBM Watson Advertising, Kargo, Kroger, L’Oreal, Marriott International, Match Group, Mastercard, McDonald’s, Merkle, Meta, MillerCoors, NBCU, Neustar, Peloton, Pinterest, Roku, Salesforce, Samsung, Snap Inc., Target Inc., The Coca-Cola Company, The Walt Disney Company, T- Mobile, Twitch, Twitter, Uber, Unilever, Vibes, Visa, Walmart, Yahoo! and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information see www.mmaglobal.com.