MMA EMBARKS ON EXTENSIVE INDUSTRY PARTNERSHP PROGRAMME FOR GREATER INDUSTRY COHESION AND COLLABORATION
Strikes agreements with CMO Council, International Advertising Association UK Chapter, The Marketing Society and The Marketing Academy
New York, London, UK, Singapore & Sao Paulo: October 5th, 2010 –The MMA (Mobile Marketing Association
) today announced a series of agreements with four other leading marketing organisations for future collaboration: the CMO Council, International Advertising Association (IAA) UK Chapter, The Marketing Society and The Marketing Academy. Spanning a number of new initiatives, the partnerships all form part of the MMA’s aims to promote and educate, which form two of the five elements of the Association’s core building blocks to promote, educate, measure, guide and protect.
Bringing about greater marketing industry cohesion and firmly establishing mobile as an intrinsic part of the marketing mix, the partnership details are as follows:
- Chief Marketing Officer (CMO) Council – The MMA and CMO Council are teaming up to launch a new global thought leadership initiative to benchmark and explore where and how companies are embracing the new discipline of Mobile Relationship Marketing (MRM) to stay closer, more connected and available to their customers. Named “Engage at Every Stage: Using MRM to Put More Interaction in the Hands of the Customer”, the programme will reach out to marketers around the world on a qualitative and quantitative level to analyze and highlight new practices, use cases, application areas and ROI experiences, as well as the challenges and obstacles to greater adoption and use of mobile customer engagement
- The Marketing Society – The UK’s leading marketing association has formed an official working relationship with the MMA, becoming an official event partner for the MMA’s EMEA Mobile Marketing Forum which is taking place in London today and tomorrow. Having already collaborated on the MMA’s UK-based Brand and Agency Briefings, the two industry bodies will also work together on future education initiatives regarding the use of the mobile channel in marketing.
- IAA UK Chapter - A recognized force in the marketing communications industry, IAA UK will be partnering the next Brand & Agency Briefing on November 1st, working with the MMA toprovide a platform for other brands and agencies to learn directly from one another on how to effectively maximise the mobile channel for sales and marketing objectives.
- The Marketing Academy – Launched by The Marketing Hall of Legends (UK) to develop leadership capability in talented marketers through the medium of mentoring, coaching and experiential learning, The Marketing Academy is working with the MMA to nurture the next generation of Britain's best marketing talent. For example, MMA executive Paul Berney is mentoring six Marketing Academy Scholars.
Paul Berney, the MMA’s CMO and Managing Director for EMEA said of the partnership programme; “A key part of the MMA's work is reaching out to marketers directly to both promote and educate. Working with this group of leading marketing and standards organizations is an important step both for this approach and for the achievement of great marketing industry cohesion.”