GlaxoSmithKline, Target, Snapchat, Coty, MillerCoors, Spotify, Ford, Unilever, Salesforce Marketing Cloud and eBay Join the Board
NEW YORK September 26, 2016 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today the addition of ten new industry leaders to the North American Board of Directors, as well as renewals of a number of members for another term.
Elected by the MMA’s North America membership, new board members will serve a two-year term beginning immediately. The new board members and re-elected board members include:
“We are thrilled to keep adding the best and brightest minds across many industries and I am honored to welcome this impressive group to join our NA Board,” said Greg Stuart, CEO of the MMA. “Marketers understand that mobile drives brands to their business objectives faster, which is fundamentally why companies join trades like the MMA. We are focused on leading the initiatives that will reshape the marketing industry while providing powerful new tools necessary for our members to scale their mobile investment strategically and effectively.”
The new board members and re-elected board members include:
New and Re-elected Board Members
“This impressive group of leaders is on the front lines of marketing and technology and I am thrilled to welcome each of them to the North American Board,” said Greg Stuart, CEO of MMA. “Their collective treasure chest of experience will help the MMA drive against our mission to empower marketers to navigate and succeed in the mobile channel and deliver increased value to our broad North America member base through the leadership of critical industry programs.”
Continuing board members, whose terms were not up for re-election include:
About the Mobile Marketing Association (MMA)
The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally, MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.
Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include: American Express, AT&T, Colgate-Palmolive, Dunkin’ Brands, Facebook, Ford Motor Company, Foursquare, Google, Group M, Hewlett Packard, Hilton Worldwide, iHeartMedia, Johnson & Johnson, Kellogg Co., MasterCard, McDonalds, Mondelez International, Inc. Pandora Media, Pinterest, Procter & Gamble, Razorfish, R/GA, Starcom Worldwide, The Coca-Cola Company, The Weather Company, Unilever, Visa, VEVO, Vodafone, Walmart, xAd and many more. The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For more information about the MMA please visit www.mmaglobal.com.