General Motors, Google, Samsung, Snapchat, and Marriott, Uber Executives Join MMA’s Global Board of Directors
New York – September 26, 2016 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced that executives from Google, Uber, Snapchat, General Motors, Samsung and Marriott will join the Global Board of Directors.
Elected by the MMA’s global membership, new board members will serve a two-year term beginning immediately. The new board members and re-elected board members include:
New and Re-elected Board Members
“I’m honored to work with such an outstanding group of leaders on our Global Board of Directors,” said Greg Stuart, CEO of the MMA. “The composition of the entire board is a reflection of the evolution of where mobile is going and its power to transform and build competitive advantage for the world’s largest and most forward-thinking brands. I look forward to working with each board member to aggressively drive against MMA’s mission to support marketers as they expand and effectively execute against their mobile marketing and business strategies.”
Continuing board members, whose terms were not up for re-election include:
About the Mobile Marketing Association (MMA)
The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally, MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.
Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include: American Express, AT&T, Colgate-Palmolive, Dunkin’ Brands, Facebook, Ford Motor Company, Foursquare, Google, Group M, Hewlett Packard, Hilton Worldwide, iHeartMedia, Johnson & Johnson, Kellogg Co., MasterCard, McDonalds, Mondelez International, Inc. Pandora Media, Pinterest, Procter & Gamble, Razorfish, R/GA, Starcom Worldwide, The Coca-Cola Company, The Weather Company, Unilever, Visa, VEVO, Vodafone, Walmart, xAd and many more. The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For more information about the MMA please visit www.mmaglobal.com.