Mercedes-Benz Malaysia Supplements Multi-Channel Brand Communication with Mobile User Experience Based on Netbiscuits | MMA
March 17, 2011

The automotive pioneer taps on Netbiscuits' cross-platform publishing technology to deliver moving user experience on the mobile Web

Kuala Lumpur, 14 March 2011 – Mercedes-Benz Malaysia, a Daimler AG company, today announced the launch of its mobile web portal. The mobile site was developed by Netbiscuits, the world’s leading cloud software service for cross-platform publishing of mobile websites and apps.

At m.mercedes-benz.com.my the mobile users will find condensed information of the Mercedes-Benz Malaysia website in a feature-rich manner and appealing design. The mobile portal includes a virtual car showroom featuring the product’s highlights, technical data, picture galleries, and pricing information. Furthermore the mobile website provides easy access to Mercedes-Benz Service24h mobile teams across the country and a locator to your nearest authorized dealership. Browsing the Mercedes-Benz World section of the portal, users are informed on the manufacturer’s innovations as well as latest news and events. A video gallery highlights popular TV commercials.

“Our goal was to deliver a consistent multi-screen brand experience and to achieve the same depth of engagement for visitors to both our mobile and our PC websites”, explains Elaine Hew, General Manager, Marketing Communications of Mercedes-Benz Malaysia. “In Netbiscuits we found the right partner to achieve this. Their technology provides rich user interfaces and delivers optimized content across hundreds of unique devices ranging from touch-screen smartphones to popular Web-enabled feature phones.”

“The mobile website of Mercedes-Benz Malaysia is an excellent example of how to drive user excitement and at the same time focus on the customer’s needs and the mobile use situation on the go. We are glad to have been able to support Mercedes-Benz in creating brand value in the mobile channel”, says Joerg Krahnert, Managing Director of Netbiscuits Asia Pacific. “Mercedes-Benz has recognized that a sound mobile strategy includes acknowledging the multifaceted mobile landscape instead of focusing on just a few devices. This is especially true for the Malaysian market where recent mobile web metrics of Netbiscuits show that Symbian is the dominating smartphone platform. Devices based on the Nokia platform account for 44 percent of smartphone page requests, followed by iOS (33%), Android (12%) and RIM (8%).”