August 8, 2011
Marcio Chaer Appointed New Managing Director for MMA LATAM
With broad experience in marketing and mobility, the executive plans to make mobile marketing an essential part of brands and agencies budgets, while focusing on education, metrics and privacy.
São Paulo, August 8, 2011 – Marcio Chaer has just been appointed managing director for MMA LATAM (Mobile Marketing Association Latin America.) The executive has more than ten years of experience in advertising, marketing, multimedia and telecommunication value-added services.

Marcio will focus on the education of agencies and brands, and look to provide clear understanding of mobile marketing benefits, metrics and consumer privacy best practices.
Over the past five years Marcio has been dedicated to the digital and mobile markets, specializing in strategic consultancy services and new business development.  The executive’s priority is to acquire more MMA LATAM members through actions that add value for the entire mobile marketing ecosystem.

“It is with satisfaction that I take on this position to help grow the organization and the mobile marketing industry. The organization has recently signed eight new Global Premium Members and has achieved success with its MMA Forum in New York with more than 950 attendees and 115 speakers,” said Marcio. “I invite all of our members and other mobile marketing companies, to be increasingly engaged with the MMA.  I am sure that mobile marketing will follow the same trajectory as the Web when it started ten years ago but at a much higher rate. The MMA will show how mobility can improve revenues and add value to companies, as an integral part of the brand marketing mix,” ended Marcio Chaer. The executive also hopes to increase MMA operations in Latin America, which recently opened a Local Council in Argentina this year.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.  The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix.   The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide.  The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit
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Eduardo Octaviano (5511) 8706-1000
Ivan Masetti (5511) 8373-0002