November 3, 2010


Academy Award-winning Actor and Grammy Award-winning Singer Addresses Next Generation Business Strategies for the Entertainment Industry and Business Opportunities Enabled by the Mobile Channel

MMA Forum, Los Angeles – Nov. 3, 2010 — With an appearance in Due Date due out Friday; a fourth solo album slated to release this December; a new sketch show that he is executive producing for FOX; and his Sirius radio show, The Foxxhole, going strong, Jamie Foxx is a leading force with a wide range of interests, and now he is adding mobile to that list. The MMA Mobile Marketing Forum (www.mobilemarketingforum.com) is pleased to announce that Mr. Foxx will keynote its event on November 17 at the Beverly Hilton in Beverly Hills, Calif. He will discuss next generation strategies for the Entertainment industry and the business opportunities that are created by strategically leveraging the mobile channel.
“With the widespread growth of digital media and importance of content distribution, there is a tremendous opportunity for Hollywood and the entertainment industry to take advantage of the mobile channel with innovative new business models,” said Foxx. “The interactivity and customization that mobile provides will change how movies and entertainment media are made, marketed, and distributed, and I am excited to be a leading part of an event that will help bridge the entertainment industry with the leaders of the mobile revolution.”

“One look at the work he’s already done, it is clear that Jamie Foxx understands mobile and the impact mobile and digital media is having on consumer communications and the opportunity for value creation for consumers and businesses alike,” said Stuart, CEO, for the MMA. “Having one of the world’s highest-profile entertainment industry celebrities open our event is a tremendous honor, both to our industry and the MMA membership.”

In addition to Mr. Foxx, the Forum, themed “Now and Next in Mobile Marketing,” includes speakers from, Alcatel-Lucent, CNN, Coca‑Cola, Dell, HP, Microsoft Advertising, Millennial Media, MySpace, Pandora and Sesame Street Workshop as well as a host of other speakers with insight on the CPG (consumer packaged goods), financial services, news and sports, automotive, retail and entertainment sectors.
For more information and to register for the event, go to www.mobilemarketingforum.com.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix.   The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
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Valerie Christopherson
Global Results Comm. (GRC)
P:+1 949 608 0276
E: [email protected]