inneractive Changes the Game for Mobile Monetization | MMA Global

inneractive Changes the Game for Mobile Monetization

September 20, 2012
inneractive Changes the Game for Mobile Monetization
Introduces First Mobile Hybrid Mediation Technology at Mobilize
SAN FRANCISCO – September 20, 2012 – Mobile app monetization exchange, inneractive today announced a significant evolution to their
platform giving publishers more flexibility and choice over mobile ad monetization than ever before. Existing solutions provide publishers with either manual mediation or fully automated optimization. Today’s news from inneractive replaces that paradigm with “and”, freeing publishers from being locked into a single framework, instead letting them choose a solution that offers maximum results.
“Why should publishers have to wrestle with a decision between one solution or the other, when often a blended solution is what will bring maximum value?” said Offer Yehudai, inneractive’s President and Co-Founder.  “There is no 'one solution fits all' so we let publishers choose between high-touch, fully-optimized and everything in between.”
Current solutions for mobile monetization offer either a solution that fully automates the process or enables publishers to handle ad networks through self-managed mediation. The new Hybrid Mediation from inneractive gives publishers access to more than 120 monetization partners and global coverage that leverages both. On the control front, this means publishers can control and opt out/opt in of certain ad providers manually according to their needs.  It also gives publishers total control over the inventory so they can manage which networks ‘play’ in which countries; allocate percentages of their traffic to networks in special deals; and compare how different apps behave with different sets of networks. These capabilities are made even more powerful with inneractive’s Hybrid Mediation because they can be utilized alongside rather than in lieu of automatic optimization.
About inneractive
inneractive is the industry's most comprehensive mobile app monetization exchange. With over 120 monetization providers available in both a one line SDK and deeply integrated API, inneractive provides an exchange that gives developers full freedom to monitor and maximize their global app revenue across all platforms. Founded in 2007, inneractive has its headquarters in Israel and operates offices in Silicon Valley, New York, and London with an office soon to open in Singapore.
For International Inquiries:                                                
Itay Gadot - VP Marketing, inneractive                                                                            
Email:     [email protected]                                        
Phone:   +972-54-2478607                                       
For US Inquiries:
Cathy Brooks
Phone: +1-415-894-5418
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