FOR IMMEDIATE RELEASE - Thursday, 29th August 2013

Imagine Mobile MD Joins Mobile Marketing Association Board

Having shown great leadership and best practice during their first year as an MMA member, Imagine Mobile MD, Pratick Thakrar, was recently asked to join the UK MMA board.

Paul Berney, MMA Managing Director EMEA said of the appointment, ‘I think that Imagine Mobile is successfully showing the value of branding via the mobile channel to clients, and at the same time they have already supported the MMA initiatives. I feel sure that Pratick's agency and media owner experience will prove invaluable and we look forward to having his support to grow both the MMA and mobile marketing’.

Imagine Mobile’s work in recent years has seen the company become a key player in the mobile advertising arena, particularly when driving innovation. Working with premium publishers and technology partners means that Imagine Mobile continues to lead the way to push for client firsts.

Pratick Thakrar, Managing Director, commenting on the appointment said, ‘I am extremely pleased to join such a dedicated board to deliver best practice in the Mobile Marketing arena. We feel the appointment is testament to the excellent work Imagine Mobile has done both in the UK and internationally. We also look forward to the MMA accessing some of our pioneering mobile tools especially Inspired®, our new mobile marketing platform, to create new industry benchmarks that help drive fresh insights, both locally and pan-regionally’.

-ENDS-

About Imagine Mobile Ltd.

Imagine Mobile is a global leader in implementing bespoke mobile marketing solutions. Founded in February 2010, Imagine has developed a proven track record for delivering both mobile reach and engagement solutions for their clients. Focused on innovation, Imagine Mobile work with a wide array of best in class mobile solution providers to create a one-stop shop for clients.

Imagine currently work with over 3 billion premium mobile impressions globally across five key verticals: Business, Sports, Entertainment, Technology and Social. Imagine also has extensive campaign expertise in delivering 2D barcode, application, rich media content production, NFC, proximity marketing and augmented reality solutions, via an experienced in-house creative team.

For further enquires please contact Agata at [email protected], or call the team on +44 203 070 3330.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organisation designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelise the use of the mobile channel. The more than 750 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem.

The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA’s Mobile Marketing Forum series, please visit www.mobilemarketingforum.com