Havas Media launches mobile marketing brand Mobext in Singapore and Malaysia | MMA Global

Havas Media launches mobile marketing brand Mobext in Singapore and Malaysia

September 11, 2012
Singapore, 6th September, 2012 – Havas Media announces the launch of mobile marketing brand Mobext in Singapore and Malaysia with Michael de Souza being appointed General Manager of the newly launched agency. 
Mobext Singapore and Malaysia will leverage the strengths of sister agency MPG and Havas Digital siblings  Media Contacts and Ecselis and their strong portfolio of  clients like Resorts World Sentosa, DBS Bank, NTUC Fairprice, Abbott, to expand its business in the market. 
Currently present in 19 markets globally, Mobext offers a truly end-to-end, mobile marketing agency service to clients. The agency’s offering in Singapore and Malaysia will include messaging services like sms and download; mobile internet services like WAP consulting and development, mobile display, mobile search; proximity based services including LBS and mapping. It will also offer integration through reporting and analytics by Havas Digital’s campaign management platform. 
Michael is a digital strategist with broad agency, ad network, media planning and content development experience. He joins the agency from global advertising network Buzzcity Pte Ltd, where he served as a VP for Media. During his 12 year career, he has managed cross-channel campaigns and developed content for brands including Coca-Cola, Nestlé, EAGames, Disney, Nike and MTN.
Commenting on the launch, Vishnu Mohan, CEO of Havas Media Asia Pacific said: “Singapore and Malaysia are strategically important markets for Havas Media and very advanced when it comes to mobile penetration and usage.  We think that the time is just right for the launch of Mobext in the two markets. Our vision is to be the only pure-play mobile marketing agency network with truly regional scale across the entire Asia-Pacific, with strong mobile leaders in every major Asian market. This will allow us to work with the largest advertisers across the region for region-wide mobile marketing agency campaigns.”  
Arthur Policarpio, Head of Mobext for Asia-Pacific, said: “We invest in people, and with Michael, we have a leader with years of experience in mobile who can provide our clients with expert advice in this field. We are likewise the largest mobile agency network in the world, with offices in 19 markets, allowing us to leverage significant international experience in mobile best practice.”
Gautam Dutt, Managing Director of Havas Digital Singapore and Malaysia said: “We are confident that Mobext can bring best-in-class, truly global mobile marketing expertise into the local Singapore and Malaysia market.  We are very excited to work closely with our current network of local clients in order to bring cutting edge mobile marketing that truly delivers outstanding business results."
The launch of Mobext in Singapore follows the launch of the agency brand in Asia Pacific starting from India in the second quarter of 2011. This year in February, the media group acquired a majority stake in Snapworx Mobile Inc in the Philippines, following which the agency was rebranded as Mobext.
About Havas Media
Havas Media is the global media network of Havas.  
Havas Media represents one of the world’s fastest growing media networks and its agencies have grown from 10 markets in 1999 to 119 markets in 2011.
Havas Media services its clients through a portfolio of specialist global networks and agencies. The group is organised to maximise local market dynamics whilst leveraging the extensive global insight and strategic support within Havas Media. The range of companies within Havas Media include:  MPG (Havas Media’s global media network), Arena Media (Havas Media’s network for tailor-made communication services), Havas Digital (Havas Media’s global interactive network) and Havas Sports & Entertainment (Havas Media’s global sports and entertainment communication network).
Further information can be found at www.havasmedia.com or follow us on twitter @HavasMedia
About Mobext
Mobext is the mobile marketing network of Havas Digital, the umbrella holding company that manages all Havas Media's interactive assets. Mobext was launched in 2007 as the first agency and strategic consulting company to offer specialised services within the international mobile marketing arena. 
The network's main mobile marketing services include; mobile sites & apps, SMS/QR/2D bar code/image recognition, multi platform apps, m-commerce, social & LBS, music & video games, search, standard & rich media, augmented reality, amongst others. 
Mobext currently operates in 19 countries including the US, Spain, France, UK, Portugal, Mexico, Brazil, Chile, Argentina, India, Philippines, Colombia, Canada, Poland, Indonesia, Hong Kong  and works with a large list of blue chip clients globally such as Procter and Gamble, Barclays, Bimbo, Coty, Citroen, Grupo Prisa, Kmart, Nike, Pikolin, Planeta d'Agostini, Spanair, Telcel, Toyota, and Warner to name a few. Mobext has been awarded best mobile agency of 2011 in the US by Mobi Awards.
Please see www.mobext.com for more information. 
Asiya Bakht 
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