Glam Out Partners with 2ergo for Mobile Presence in Argentina
May 1, 2009
Submitted by 2ergo
New mobile site will help leading urban lifestyle portal reach on-the-go consumers and monetize the mobile channel
Buenos Aires, Argentina – March 25, 2009 – 2ergo (http://www.2ergo.com), a leading global provider of mobile products and services, today announced a partnership with Glam Out in Argentina (http://www.glamout.com) to design, test and maintain a mobile Web site using the company's Mobile Site Builder publishing tool. Glam Out is the leading urban lifestyle portal in Buenos Aires, Argentina, offering in-depth reviews and content around local restaurants, bars, nightlife, concerts and more to a target audience of consumers between the ages of 25 and 50 with middle to high income. This partnership is Glam Out's first expansion into the mobile market.
"There is more demand than ever in the Latin America region for mobile-based information, and we are excited to help Glam Out expand into this channel," said Matt Garlick, Director of Latin America for 2ergo. "This new mobile site gives Glam Out another way to distribute its great content to consumers as well as gives them another avenue for advertising."
With 2ergo's Mobile Site Builder, Glam Out will be able to create and edit a custom, branded mobile Internet site quickly and easily. The site will be optimized to render gracefully on all handsets and will support multimedia components, RSS feeds, data collection forms, viral marketing tools, targeted mobile ads and real-time tracking.
"Our target audience is often on the move so we wanted to give them a way to access our content from their mobile phones," said Nicolas Spitznagel, Commercial Director of Glam Out. "With the help of 2ergo, we'll be able to further monetize our content and reach a larger audience."
2ergo was chosen over other mobile providers for its product's ease-of-use, reporting capabilities and excellent client support. Glam Out's mobile site, found at http://m.glamout.com, will be featured on the Claro Argentina WAP deck, Ideas Claro, in April 2009, and Glam Out will be offering advertisers placements on the mobile site.
2ergo is a leading global provider of integrated mobile products and services with a focus on mobile marketing, mobile business solutions and mobile entertainment & media. At the core of 2ergo's success is Multiserve, a groundbreaking technology platform that ensures the company can respond quickly and efficiently to changing market conditions and customer needs. 2ergo offers a range of innovative, award-winning products that enable organizations such as marketing agencies, publishers, mobile operators and media companies to launch mobile marketing campaigns and CRM initiatives. 2ergo's customers include many of the world’s leading brands, namely FOX, Disney, NBC Universal, Microsoft, O2, Yahoo! and AT&T. Headquartered in the United Kingdom with offices in the United States and Latin America, the group is AIM listed on the London stock exchange (LSE: RGO). For more information, please visit www.2ergo.com.
About Glam Out
GlamOut.com is the number one urban lifestyle site in Argentina with an audience of 350,000 registered users and one million monthly page views per month. It informs and entertains with constant updates on the best way to enjoy the urban life: Nightlife, Eating & Drinking, Wine & Spirits, Travel & Relaxing, Fashion and more. Glam Out is the best option to reach premium consumers in Latin America, and has also had a presence in Mexico since 2009. For more information, go to www.glamout.com or www.glamout.com.mx.