EBURY PUBLISHING AND TIGERSPIKE LAUNCH IPHONE APP WITH GROUND BREAKING TECHNOLOGY | Mobile Marketing Association
October 17, 2011

 

Ebury Publishing and Tigerspike launch iPhone app with ground breaking technology
New app gives home cooks easy access to unique recipes by renowned chefs with touch free technology

LONDON, UK. (October 11, 2011)
Tigerspike, the personal media company, today announced that it has designed, built and powered the first My Kitchen Table mobile app in partnership with Ebury Publishing, A Random House Group Company, comprising recipes by the household name chefs and cooks in Ebury’s successful My Kitchen Table series. The new app is available for iPhone and iPod Touch users, and for those using 4th generation devices, introduces touch free technology that enables users to flick through step-by-step recipe cooking instructions without having to touch their device.
 
Tigerspike has developed technology that takes full advantage of the iPhone 4’s front camera, allowing users to simply wave their hand over the screen to skip to the next page. This makes it easier than ever for budding chefs to follow recipes without fear of damaging their devices.
 
The free app can be downloaded now from the iTunes store and contains 40 free recipes from Mary Berry, Antonio Carluccio, Rosemary Conley, Ainsley Harriott, Ken Hom, Madhur Jaffrey, Annabel Karmel and Rick Stein. A further seven additional recipe collections containing 40 to 50 recipes each are also available to download for £1.99 each.
 
Once downloaded, the interactive app does not require users to connect to their 3G or WiFi network to access any of the features. Instead, users can access a plethora of interactive functions from the self-contained app without the need for internet access, including introductions to each recipe from the chef, clear step-by-step cooking guides, and a flexible search function that allows users to search by chef, ingredient, timing, difficulty, cuisine, course, occasion and type of dish. Shopping lists can also be created on the app to ensure that users have all the ingredients they need for their chosen recipe, and these can then be emailed to any mobile device.
 
Another key feature of the app is the ability for users to notify their social media networks of what they are cooking through quick share functions via Facebook and Twitter.
 
Jon Salt, Multimedia Editor, Random House, commented, “We’re really proud of our My Kitchen Table app. Back in the planning stages we explained to Tigerspike that we wanted to provide our readers with something that took recipe apps to the next level in terms of user experience, content and that delivered the ‘wow factor’. We have not been disappointed. Everything about this app makes it easier than ever for our readers to access the recipes they want, when they want, in an intuitive format that also looks great. Tigerspike have delivered a premium cookery app that features hundreds of recipes, a powerful dynamic search, a practical shopping list, wonderful recipe pages and a little bit of magic that will change the way you cook with apps.”
 
“The iPhone and iPod Touch are the ideal channels for My Kitchen Table to make its tried and tested recipe collections available, providing a flexible, one-stop-shop for users to find and access new recipes and great, tailored advice,” said Nic Newman, Managing Director of Tigerspike. “Combining ground-breaking technology with unique content is a sure-fire way of making the most of the richness and functionality of these devices and results in an app is sure to have users coming back for more.”
 
#ENDS#
 
About Tigerspike - the Personal Media company
Creating and delivering closer relationships through technology, Tigerspike offers its Personal Media solutions globally through hub offices in Sydney, London and New York. Since 2003 , Tigerspike provides personal media strategy, design and multi-platform development for a wealth of brands in the media, telco, retail, not for profit and FMCG sectors including The Economist, Vodafone, Pepsi, Diageo, Time Out, Telstra, News International and World Wildlife Fund.
 
For more information, visit www.tigerspike.com
 
For more information, please contact:
John Brown / Lisa Corbridge
PR for Tigerspike
+44 207 842 3200

About My Kitchen Table App and Ebury

- Recipe collections include:
  • My One-Pot Meals (50 recipes)
  • My Quick Meals (50 recipes)
  • My Vegetarian Recipes (50 recipes)
  • My Fresh & Light Recipes (50 recipes)
  • My Food for Friends (50 recipes)
  • My Cakes & Desserts (50 recipes)
  • My Favourite Chicken Recipes (40 recipes)

- All recipes in the app are available for extract with an accompanying photograph
- The My Kitchen Table chefs are available for selected interviews
- The My Kitchen Table app was developed by Tigerspike in partnership with Ebury Publishing.

 
Follow us on Twitter @MKTrecipes
 
 
For further information, or to discuss extracts or arrange a download of the app, please contact Ed Griffiths at Ebury on 020 7840 8628 or email [email protected]