DENSO Appoints VitreoQR as Sales and Support Partner for QR Code® Software and Hardware | MMA Global

DENSO Appoints VitreoQR as Sales and Support Partner for QR Code® Software and Hardware

March 1, 2011

Partnership addresses fast-growing use of QR Code® in mobile marketing; trend now quickly spreading across North America

LONG BEACH, Calif. (Feb. 24, 2011) – DENSO ADC, inventor of the QR Code®, has appointed VitreoQR, a Cleveland-based company that develops mission-critical QR Code deployments as well as the mobilized content behind the codes, as a sales and support partner for DENSO QR Code-generating software in the U.S. and Canada. The partnership is designed to take advantage of the rapidly widening adoption of the QR Code by mobile marketers as a ground-breaking and highly effective way of reaching today’s smartphone-using consumers.

The QR Code is a two-dimensional barcode that can hold many times more information than one-dimensional barcodes. The QR Code is increasingly appearing in advertising as well as on signs, posters, business cards and a wide array of other items. By scanning a QR Code with a smartphone, consumers can be taken to a relevant Web page or receive targeted marketing messages such as a special offer, discount coupon, product or store information, etc.

“With the dynamic growth of the QR Code ecosystem, we see a vital role for VitreoQR to play in providing users with a complete solution,” said John Doran, senior manager, Commercial and Industrial Systems, DENSO Sales California. “VitreoQR is ideally positioned to help their clients realize the huge marketing potential made possible by the QR Code.”

Dave Wickman, co-founder and CTO of VitreoQR, said, “Both DENSO and VitreoQR want to bring industrial-strength solutions to clients who demand the highest possible degree of success, unprecedented data security and state-of-the-art statistics and analytics. The strategic partnership between DENSO and VitreoQR was created for the mission-critical client who requires a world-class, built-for-business approach to get the most successful QR Code deployments possible.”

“VitreoQR firmly believes in the need to adhere to the ISO18004:2006 standard, which defines QR Code technology,” added Michael Balas, founder and CEO of VitreoQR. “Maintaining compliance with the ISO standard ensures that our clients will experience the highest degree of success when deploying QR Codes in mission-critical campaigns. Since the DENSO applications are completely ISO compliant, and since the software comes from the company that invented the QR Code, we believe that our partnership with DENSO will give VitreoQR an important claim of distinction in the QR Code technology space.”

About VitreoQR
VitreoQR, based in Cleveland, Ohio, is completely focused on the most successful technical and marketing strategies for deploying the QR Code for its clients. VitreoQR technology is built to meet business-strength requirements. Designed specifically for the QR Code mission-critical client who requires the highest possible degree of data security, VitreoQR can deploy perfectly mobilized content and can return state-of-the-art statistics and analytics. These elements are crucially important to corporate, educational, institutional and government organizations. For more information, call 216-539-9560 or visit

DENSO ADC, a pioneer of CCD technology and inventor of the QR Code, is among the world’s largest manufacturers of mobile data-capture systems. DENSO now directly manages sales of its barcode-scanner products throughout North and South America. For more information, visit

DENSO Corporation is a leading global supplier of advanced technology, systems and components, headquartered in Kariya, Aichi prefecture, Japan. Worldwide, DENSO employs
approximately 120,000 people in 34 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2010 totaled US$32 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges in Japan.

In the Americas, DENSO employs more than 16,000 people, with consolidated sales totaling US$5.7 billion for the fiscal year ended March 31, 2010.