Blyk expands in Asia - Opens APAC office in Singapore | MMA
November 2, 2010
Press Release Blyk Expands in Asia – Opens office in Singapore Singapore, Helsinki and London, 27 October 2010 – Blyk, the mobile messaging media, today announces the opening of Blyk APAC office in Singapore. This will bring Blyk’s innovative media model to mobile operators, advertisers and consumers in APAC, and is aligned with Blyk strategy for growth and leadership in mobile advertising and permission based communications. The new office will be led by Susanna Hasenoehrl who will take responsibility for Blyk’s business development and expansion activity in the Asia Pacific region. She has 10 years of mobile industry experience, and joins from Nokia Siemens Networks having been based previously in Thailand, Singapore and Germany. Commenting on the expansion, Blyk CEO and co-founder Pekka Ala-Pietilä, said: “Following our successful operations in Europe, with Orange in the UK, and Vodafone in the Netherlands, expansion to Asia is a key element in our global strategy. Given the enormous potential in the region, this is an important step in our growth. Messaging is a dominant communication channel across the Asian market, and it’s clear the youth segment has a growing appetite for innovative mobile services. Blyk has set an impressive benchmark of engaging mobile consumers and generating high-yield incremental revenues for operators. Equally, there is increasing demand for measurable and highly effective media formats in the region. This gives Blyk extremely strong credentials to expand its mobile media and advertising business in APAC through partnerships with operators.” The Blyk media experience delivers a relevant and targeted program of editorial content and advertising to its opt-in members ensuring a responsive audience for advertisers to reach. Blyk continues to deliver sustainable and industry-leading results including 25 % average response rate across all markets, and more than 2600 delivered messaging campaigns. Through its partnerships, Blyk delivers incremental advertising ARPU to operators alongside building a highly engaged member base with low levels of service churn. ends – About Blyk Blyk is a mobile messaging media that works with operators to link young people with brands and other stuff they like. Blyk launched its innovative mobile service in the UK in September 2007 and quickly became known as a leader in mobile advertising, audience engagement, and for its ability to drive unprecedented response rates and return on investment for advertisers. Blyk pioneered the use of interactive text and multi-media messaging as an advertising format, leveraging the most predominant, everyday behaviour of young people (sending and receiving messages on their phones) and enabling young people to communicate with brands in the same way they do with everyone else. Blyk has offices in Helsinki, London, Amsterdam , Singapore and Gurgaon/India. For more information, please visit www.blyk.com and blog.blyk.com. For further details, please contact: Susanna Hasenoehrl, Head of Business Development APAC, email [email protected]Irene Nyberg, Head of Press and Analyst Relations, email [email protected], mob +44 7747 844 854