Big Mobile launches the next generation of high impact mobile ad formats. | MMA
September 29, 2014
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Developed by Big Mobile’s UX team the new suite of next gen advertising products provide a creative canvas for advertisers to create rich story-telling brand building experiences and have been designed to leverage the unique interactive characteristics of mobile. Examples of the new products include:  The CubeTM: This 3D rich ad unit gives marketers a 6 sided story-telling canvas which users are able to spin 360 degrees on a centered axis.  The Video LoopTM: The Video Loop allows marketers to communicate a stronger message before the click with clever video optimization for smart devices. The new ad suite builds on Big Mobile’s premium mobile ad products giving brands high impact formats for brand building campaigns with reach. Graham Christie, chief commercial officer and partner at Big Mobile said: “We’re continuing to work closely with our premium publishers to drive innovation into mobile advertising and build premium creative advertising products. Big Mobile have built testing environments across all our premium publishers to allow us to effectively research and develop new innovative formats delivering these products easily at scale. “This is a superb opportunity for brands to inhabit these pioneering digital environments and do so harnessing our world-class creative solution suite.” ENDS For further enquiries contact Rachel Blair, Head of Marketing, Big Mobile Group. 0477810011. ABOUT BIG MOBILE GROUP: Big Mobile is the leading, international, independent, and award winning premium mobile media and solutions company, with operations in Sydney, Melbourne, Brisbane, Jakarta, Auckland, and Singapore. Formed in 2009, Big Mobile enjoys unique and exclusive partnerships, representing the biggest and best premium Mobile publishers and Mobile Network Operators advertising products. The company has built a vast amount of experience mobilising top 100 consumer brands, across key vertical sectors including Banking and Finance, Automotive, IT&T, Media and Entertainment, FMCG and retail. Big Mobile leverages development capabilities, proprietary and third party ad-serving solutions, and data enrichment toolsets. Big AdventTM the companies award winning Ad Solutions Suite, integrates increasingly sophisticated features into dynamic HTML5 based formats, and is pioneering the next generation of mobile ads.