Singapore March 19th, 2014 - Big Mobile has announced an exclusive strategic partnership with international media group Future, with 17 category leading titles including TechRadar, T3, PC Gamer, CyclingNews, and MusicRadar.
The partnership, which takes effect on the 10th of March, covers a full range of rich and standard media ad products across mobile and tablet, with partnership markets including; Australia, New Zealand, Singapore, Indonesia, Malaysia, Vietnam, Philippines, and Thailand.
The partnership will build on Big Mobiles premium publisher network; South East Asia including Yahoo!, CBSi, Singtel, ESPN, and EA Games, increasing their total exclusive reach by over 700k monthly unique browsers across the region.
Graham Christie, group commercial director and partner at Big Mobile said: “Over the last 3 months, we've entered partnerships with 6 new premium publishers across APAC, including Yahoo! inc, delivering an amazing array of 13 mobile sites and apps. These publishers have been attracted to Big Mobile's single mobile monetisation platform that encompasses; sponsorships and display, audience extension, and performance products to enable high yielding portfolio returns.
Future’s strong portfolio of leading niche audiences across technology, sports, entertainment, and gaming allows us to build on our market leading premium categories and gives brands the opportunity to inhabit these leading mobile environments.“
Dave Cox, commercial & partnerships director at Future said: “Mobile is a key business priority for us, and with Big Mobile’s reputation as a leading mobile specialist across APAC we are excited to be partnering with them to further drive the growth of our mobile offering.”
For media inquiries, please contact:
Big Mobile Group
Rachel BlairMarketing communications manager +61 477 810 01Email – Rachel.blair[at]bigmobile[dot]com
ABOUT BIG MOBILE GROUP:
Big Mobile is the leading, international, independent, and award winning premium mobile media and solutions company, with operations in Sydney, Melbourne, Brisbane, Jakarta, Auckland, and Singapore.
Formed in 2009, Big Mobile enjoys unique and exclusive partnerships, representing the biggest and best premium Mobile publishers and Mobile Network Operators advertising products.
The company has built a vast amount of experience mobilising top 100 consumer brands, across key vertical sectors including Banking and Finance, Automotive, IT&T, Media and Entertainment, FMCG and retail.
Big Mobile leverages development capabilities, proprietary and third party ad-serving solutions, and data enrichment toolsets.
Big AdventTM the companies award winning Ad Solutions Suite, integrates increasingly sophisticated features into dynamic HTML5 based formats, and is pioneering the next generation of mobile ads.