Bharti Airtel Signs Managed Services Deal with Comviva | MMA Global

Bharti Airtel Signs Managed Services Deal with Comviva

June 11, 2009
Submitted by Comviva

New Delhi (India), June 11, 2009 - Bharti Airtel, one of Asia’s leading integrated telecom service providers, today announced a managed services deal with Comviva, the leading provider of integrated VAS solutions for mobile operators in emerging markets. With the signing of this deal, Bharti Airtel becomes the first telecom services operator in the world to have a managed services agreement for its value added services portfolio.

As part of this three-year deal, Comviva will manage around 2,000+ of Airtel’s VAS nodes across India from various partners, to meet defined service level agreements.

Announcing the deal, Atul Bindal, President, Mobile Services, Bharti Airtel, said, “Airtel continuously strives to improve the services it provides to its customers, whilst optimizing overall business performance. With Comviva managing our full suite of value added services, we anticipate enhancements in the service experience we deliver to our customers, the range of services we are able to deploy and the speed of new service rollout - creating both enhanced customer satisfaction and a sustainable competitive advantage for Airtel in the market.”

Bharti Airtel is a pioneer in deploying innovative operational models, having achieved an industry first by partnering Ericsson and Nokia Siemens to manage its networks and IBM for its IT management. This managed services agreement with Comviva will further reiterate Airtel’s commitment to its customers to offer them best in class products and services that will enhance their mobile usage experience.

Manoranjan Mohapatra, CEO, Comviva said, “With this deal, we are building on our success in providing managed services for Airtel Sri Lanka, which launched commercially in January this year and on our extensive experience in delivering managed services for a range of products. Our success with Airtel Sri Lanka, a Greenfield operation, where we manage close to thirty value added services, has given Bharti Airtel the confidence to outsource the management of its entire India VAS operations, against stringent SLAs, to Comviva. In addition to managing Airtel’s 2000 VAS nodes – from a range of partners - we will also manage the complexities associated with the emergence of multiple technologies, different standards, applications and a myriad of content to help grow Airtel’s value added service business. We see this as a landmark deal that will set a benchmark for operators globally.”

Additional Information
About Bharti Airtel Limited
Bharti Airtel Limited, a group company of Bharti Enterprises, is one of Asia’s leading integrated telecom services provider with operations in India and Sri Lanka and an aggregate of over 100 million customers. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.

Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband and telephone services in 95 cities, DTH services and has recently forayed into the IPTV services. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 101,337 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit

About Comviva
Comviva is the leading provider of integrated VAS solutions for mobile operators in emerging markets. Comviva has deployed solutions for over 100 mobile operator customers in over 80 countries worldwide and its solutions help power services to over 500 million mobile subscribers globally. With an extensive portfolio that easily integrates into the operator’s business environment and includes mobile financial solutions, mobile music and video applications, messaging and business support systems, Comviva’s solutions reach one in three mobile users in the emerging markets of Asia, Africa and the Middle East. Investors in the company are Bharti Enterprises, one of India’s leading business groups, Sequoia Capital, a leading Venture Capital business, and Cisco, the world’s leading provider of network equipment for the Internet. For more information, please visit

Media Contacts
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Bharti Telesoft is now Comviva.