Appboy Announces Partnership With Bauer Publishing, Expands Into European Markets | MMA Global

Appboy Announces Partnership With Bauer Publishing, Expands Into European Markets

January 28, 2014

NEW YORK, Jan. 28, 2014 -- Appboy, the leading platform for App Marketing Automation, announces its new partnership with the international magazine company Bauer Media Group. Appboy's targeted engagement services will be integrated into 45 of Bauer's apps, helping to secure customer loyalty and increase monetization rates. As publishers navigate the competitive landscape of branded content apps, Bauer's use of Appboy will give them a crucial leg-up in providing their users with a truly personalized experience. 


Bauer is the latest addition to Appboy's roster of clients in the publishing sphere, which includes MagPlus and the 2,000 publications they count as clients, such as Shape and PopSci. Starting February 1st, Bauer app developers and marketers will find themselves equipped with the full suite of Appboy marketing automation services to secure and grow their readership faster than ever.

The partnership will enable Bauer Media apps to:

  • Provide consumers with a consistent, relevant content stream.
  • Increase the rate of mobile subscriptions and issue downloads through targeted, relevant multi-channel messaging, push notifications and email.
  • Encourage article-based consumption and engagement through the Appboy News Feed, with which publishers can share customized content.

Appboy's Success Squad, an on-demand team of mobile marketing experts available to clients, will help optimize these services to unlock the full potential of the various apps. By elevating click-through rates and engagement levels, following other client trends there should be a significant increase in Bauer's revenue streams within mere months after the launch.

"We are proud to say we have a diverse audience who loves our content," says Carsten Schuerhoff, General Manager at Bauer Digital KG. "We are convinced by the service Appboy offers and are looking forward to the collaboration in 2014."

The partnership closes out an exciting year of rapid growth for Appboy, positions the company as a leader at increasing engagement in the publishing sphere and marks 2014's focus on expansion into global markets. This deal also enhances Appboy's expertise with EU privacy laws and international data policies. Given that Germany, Bauer's home, has among the strictest privacy laws in the world, Appboy's commitment to adhering to their requirements promises for rapid growth and great things for the future.

About Appboy:
Appboy is the leading platform for app marketing automation. The company enables the world's brightest companies to manage the lifecycle of their users through a suite of marketing automation products and Success Squad team of mobile experts. In addition to user segmentation and location targeting, Appboy offers multi-channel messaging (push notifications, in-app messages, email), an in-app news feed and in-app customer support. Clients like Text+, Urban Outfitters, GSN and PopSci use Appboy to increase engagement, reduce churn and build their mobile ROI. To learn more, visit

About Bauer Media Group:
The Bauer Media Group is one of the most successful media companies in the world. More than 600 magazines, over 400 digital products, and 50 radio and TV stations reach millions of people around the globe. With its global positioning strategy, the Bauer Media Group underscores its passion for people and brands. The claim "We Think Popular" highlights the Bauer Media Group's focus as a publisher of popular media and provides inspiration and motivation to its more than 11,000 employees in 17 countries.

CONTACT: Jacqueline Wasilczyk, Appboy, 323.377.8012, [email protected]