2ergo Launches Industry’s First Enterprise-Class Multi-Channel Marketing Solution Combining Email and Mobile Services | MMA
July 15, 2010
Submitted by 2ergo

Campaign Manager 5 empowers marketers with ability to create effective, personalised and highly interactive cross-media campaigns proven to reduce churn and increase response rates

2ergo, the leading provider of mobile software solutions, has launched a multi-channel marketing solution which combines text and picture messaging, email, voice and wap push in a single offering. It allows marketers to easily deliver combined multi-channel campaigns and benefit from a 360 degree view of customer behaviour.

Developed in response to the marketing needs of numerous blue chip brands, Campaign Manager 5 offers enterprise-class email and mobile services and enables marketers to deliver personalised, interactive and automated customer communications and marketing campaigns to build relationships in-line with their customers’ preferences and medium of choice.

Available as an off-the-shelf solution, it allows marketers to reach audiences ranging from hundreds to millions. Using a new rich email client and market leading mobile to email functionality, the solution integrates with third party systems and offers the deepest level of reporting and campaign analysis currently available.
Using a graphically rich and intuitive user interface, the solution offers marketing professionals proven response rates of more than 25%, an average 30% reduction in customer services and processing costs and a typical ROI of less than one month.

Colin McCaffery, Director of Products at 2ergo comments: “Campaign Manager 5 offers companies an unmatched opportunity to take advantage of multi-channel customer communications. The new attributes directly address the key challenges being faced by marketers today, putting their customers in more control of how and when they receive marketing messages. Now anyone can quickly and easily execute a truly multi-channel campaign to boost sales and strengthen customer relationships.”

Campaign Manager 5 is the only multi-channel carrier grade campaign management and mobile CRM solution on the market today. V5 brings an improved user interface, enhanced reporting suite and an updated dashboard. It is capable of sending over 3000 SMS messages per second and in excess of 45 million messages a month for a single customer.

An upgraded API set allows flexible integration with third party systems and databases. It also offers a redesigned and upgraded ‘drag & drop’ campaign builder, live campaign preview view and enhanced configurability. Its sophisticated reporting and analytics engine allows detailed behavioural analysis and customer insight improving the targeting of campaigns.

Campaign Manager 5 is fully scalable and can be used as a self-service product or as part of a managed solution. It benefits from extensive contact group and list management functionality and can segment customers into specific campaign groups to increase personalisation and response rates. The multi-channel functionality provides true converged communications; opening an email or clicking a link within an email can trigger a text message response for example.

2ergo provides a comprehensive portfolio of software solutions that make business on a mobile happen. Campaign Manager 5 is part of 2ergo’s interactive messaging suite of products which sit alongside mobile internet, smartphone apps, mobile ticketing and coupons, mobile security and advanced messaging solutions to deliver a comprehensive, 360 degree approach to mobile enterprise solutions.

Brands such as O2, Ladbrokes, Procter & Gamble (P&G), The Guardian Media Group, Rightmove, Arsenal Football Club, AT&T, FOX Business and MetroPCS have adopted 2ergo’s product set and are benefiting from more targeted and personalised communications with their customers via the mobile channel.

For further information, please contact:

2ergo Group
Tel: +44 (0)161 874 4222
Email: [email protected]

About 2ergo
2ergo is a leading provider of mobile software solutions with a focus on mobile marketing, business, entertainment and media. Its product portfolio includes an innovative suite of mobile publishing, interactive messaging, smartphone applications, mobile ticketing and coupons, and mobile security solutions to deliver a multi-dimensional approach to mobile marketing and mobile customer communications. 2ergo is used by businesses, brands, marketing agencies, publishers and mobile network operators to take advantage of integrated mobile communications to increase sales, enhance customer experiences, mobilise business processes and reduce costs. Brands such as O2, Yahoo!, FOX News, National Geographic Channel, Rightmove, Microsoft and AT&T have all benefited from working with 2ergo. Headquartered in the UK, 2ergo’s international presence spans North America, Latin America, India and Australia. 2ergo is AIM listed on the London Stock Exchange (LSE:RGO). For more information, visit www.2ergo.com.