Los Angeles – November 18, 2010 – The MMA (Mobile Marketing Association) announced the winners of its Sixth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony on November 17 at the Mobile Marketing Forum in Los Angeles.  As the MMA’s highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.

 

“The MMA, its members and the entire mobile marketing community come together each year to honor our industry’s exemplary campaigns and remarkable leaders throughout the world,” said Paul Berney, CMO of the MMA. “We congratulate this year’s winners and finalists on their outstanding achievements, and look forward to their continued success as they help advance the mobile marketing channel’s evolution in the years to come.”

 

Each year, the MMA’s highly anticipated awards ceremony serves as the conclusion of the MMA Mobile Marketing Forum (www.mobilemarketingforum.com).  The MMA received hundreds of submissions from companies across the globe. Winners are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.

 

In addition, this year, the MMA incorporated a first-time ever Lifetime Achievement Award to Louis Gump, vice president of mobile, CNN.  Gump is recognized as an outstanding leader that has dedicated the last several years to ensuring the success of mobile marketing for the industry worldwide.  Gump’s been an active member of the MMA and has served as Global Chairman, Board Member and Treasurer of the MMA.

 

“Louis continues to be a champion for mobile marketing and through his efforts, we as an industry have benefited from the tireless hours and dedication he has given to the industry and the MMA,” said Greg Stuart, CEO of the MMA.  “On behalf of the MMA, and the mobile marketing industry, I’d like to congratulate Louis on this award and thank him for his dedication.”

 

The 2010 MMA award winners, by category and region, are:

 

North America

·       Crispin Porter + Bogusky BK King’s Phone

 

Central & Latin America

 

Europe, Africa and Middle East

·       MOBILE DREAMS FACTORY & CLANMO, 2010 IKEA Interactive Catalog

 

Asia Pacific

·       Affle & Maruti Suzuki, Sports Sponsorship Goes Mobile

 

Global

·       Affle & Maruti Suzuki, Sports Sponsorship Goes Mobile

 

 

North America

·       OMD; Dockers; DraftFCB, Shazam It

 

Central & Latin America

·       Queen Mob, Follow the Queen

 

Europe, Africa and Middle East

·       SilverstoneCIS│South African Government Communication 2010, South African Government 2010 FIFA Soccer World Cup Mobile Communications Platform

 

Asia Pacific

·       Madhouse Inc., Pepsi Music Revolutionary on Mobile

 

Global

·       SilverstoneCIS│South African Government Communication 2010, South African Government 2010 FIFA Soccer World Cup Mobile Communications Platform

 

North America

·       MS&L Group; maurices, maurice’s Mobile Style Club

 

Central & Latin America

·       ADDCEL, Mobile Platform for Govenor Candidate

 

Europe, Africa and Middle East

·       Mobitainment South Africa, Surf Pick a Box

 

Asia Pacific

·       Cherrypicks, HKTDC 720 Mobile Marketing Innovation

 

Global

·       Mobitainment South Africa, Surf Pick a Box

 

North America

·       The Hyperfactory, Trojan – Fire & Ice

 

Central & Latin America

·       Future Group, Nestlè Receitas

 

Europe, Africa and Middle East

·       Mr Price Group Financial Services

 

Asia Pacific

·       The Hyperfactory, Clinique 3-Step Product Launch & Sampling Campaign

 

Global

·       Future Group, Nestlè Receitas

 

North America

·       appssavvy, Powermat on MyTown

 

Central & Latin America

·       Inalambria, Texaco Unbeatable Promotion

 

Europe, Africa and Middle East

·       Coca-Cola Great Britain, Gimme Credit – Every Pack Gets 50p Mobile Credit

 

Asia Pacific

·       iconmobile, The North Face Red Flag Campaign

 

Global

·       Inalambria, Texaco Unbeatable Promotion

 

North America

·       The Orange County Transportation Authority, Text4Next

 

Central & Latin America

·       AndinaTech, Mobile Survey Platform: Collecting Data For Excellence Purposes

 

Europe, Africa and Middle East

·       Mr Price Financial Services

 

Asia Pacific

·       Cherrypicks, MTR Mobile iPhone Application Campaign

 

Global

·       Mr Price Financial Services

 

North America

·       The Hyperfactory, Intel Work Smarter - USA

 

Central & Latin America

·       GINGA MOBILE, CAREFREE

 

Europe, Africa and Middle East

·       Mobilera, Cornetto Multiplayer Interactive Wall Projection Mapping Game

 

Asia Pacific

·       Aircel Ltd, Aircel Pocket Internet

 

Global

·       GINGA MOBILE, CAREFREE

 

 

North America

·       Mobile Giving Foundation, Mobile Giving and Haiti

 

Global

·       Mobile Giving Foundation, Mobile Giving and Haiti

 

·       Alcatel-Lucent, Alcatel-Lucent Market & Customer Insight Mobile Advertising Quantitative Study

·       Melis Turkmen Ertem

·       Kraft Foods

 

·       Louis Gump, Vice President Mobile, CNN

 

 

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.  The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix.   The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide.  The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.