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Describe your company and what role does it play in the mobile marketing ecosystem?
TELiBrahma integrates mobile phone engagements with traditional mediums of media to deliver higher ROI for the brands. Rich media engagements delivered through traditional media would enable brands to achieve validation of media spends and 1:1 engagements.
TELiBrahma also operates its own mobile media network across India away from operators delivering 10M+ rich media engagements each month.
How does your company add value or differentiate itself in the marketplace?
TELiBrahma has established a strong entry barrier and differentiation through -
- BluFi media network owned and operated by TELiBrahma
- Patent pending technologies (30+ patents pending)
- 50M+ consumers profiled based on the locations and media interactions
- Relationship with major retailers
- Understanding brands
What advice would you give to someone who is new to mobile marketing?
- Focus on leveraging mobile for not just the reach but for an engagement
- Integrate mobile with other mediums of media
- Contextualize consumer experience
- Expand the scale and scope of engagement beyond just communication
What is the one thing you wish you would have known before getting into the mobile marketing industry?
Mobile is not just internet.
Would you like to mention one of your successful campaigns?
TELiBrahma’s BluFi network was successfully deployed across 14 stadiums as part of cricket World Cup. Consumers received near live video clips, analysis and contests as branded services from global brands. More than 10M+ downloads were delivered as part of the property.
Delivered a Nike in-store engagement’s leveraging visual recognition technologies and marker less AR (augmented reality); to help consumers find right products inside Nike Showrooms.
Enabled more than 100K users to experience latest cars from Ford on their mobile by focusing their mobile camera on a print campaign.
What are 3 three things one should do to ensure a successful MM campaign?
- Contextualize and personalize the communication
- Focus on the utility value for consumer
- Integrate with other mediums
How does Mobile Marketing Association help you drive your mobile strategy?
Mobile Marketing Association is creating huge awareness and setting the right expectation amongst brand managers.
Would You Like to Be Considered for Featured Member Program?