MMA Mastering Attribution Webinar Series

The MMA continues to be the industry leader in spearheading the discussions and producing acceleration tools around Multi-Touch Attribution (MTA).

Please sign up for one or more groups by e-mailing [email protected] and tell us which group(s) you would like to join:

  • Marketer MTA Journey Map: mapping out the process by which a marketer moves from a stage of little familiarity with MTA, to successful pilot studies, all the way through to full scale adoption with impact.
  • “What CMOs need to know about” series. Distillations of tools and documents MATT has created, written for the CMO, to set the right agenda for successful MTA adoption.
  • “Walled Gardens”: understanding restrictions in user level data flows and what the successful workaround strategies are for marketers, especially in an age of GDPR.
 

Interested in Learning More About MATT?

Fill out the form below and we will follow up with you.

Or, you can contact [email protected] for more information.