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List of Articles
WHEN USEFULNESS DOES NOT MATTER: AFFECTIVE VERSUS COGNITIVE COMPONENTS IN THE ADOPTION OF MOBILE TV SERVICES
Margherita Pagani
ANYTIME/ANYWHERE: PLAYING CATCH UP WITH THE MIND OF THE SMARTPHONE CONSUMER
Juliane Wagner
REGISTERING FOR INCENTIVIZED MOBILE ADVERTISING: DISCRIMINANT ANALYSIS OF MOBILE USERS
Rajyalakshmi Nittala
ANSWERING THE NEEDS OF MOBILE SEARCHERS: AN ANALYSIS OF THE CONTEXT AND INTENTIONS UNIQUE TO MOBILE INFORMATION ACCESS
Sara Camden
THE EFFECTIVENESS OF MOBILE MAGAZINES: IMPLICATIONS FOR MOBILE MARKETERS
Alex Wang
COMPETITIVE STRATEGIES IN KOREA MOBILE TELEVISION MARKETS: A COMPARATIVE ANALYSIS OF MOBILE OPERATORS AND TELEVISION BROADCASTERS
Sylvia M. Chan-Olmsted, Sangwon Lee, Heejung Kim
THE IMPACT OF PERMISSION-BASED MOBILE ADVERTISING ON CONSUMER BRAND KNOWLEDGE
Phumisak Smutkupt, Donyaprueth Krairit, Do Ba Khang
VALUE, INTEREST AND POWER: A THREE DIMENSIONAL MODEL FOR MOBILE MARKETING STAKEHOLDER ANALYSIS
Raymond Yiwen Huang
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