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Agenda

MMA Impact Journey Brasil 2020

Wednesday, September 9, 2020

9.30 – 9.45

Warm up

9.45 – 10.00

Abertura e boas vindas / Opening Remarks

10.00 – 10.30

Da favela para o mundo / From the slum to the world

Edu Lyra
Founder of NGO Gerando Falcões
Gerando Falcões

10.30 – 11.00

Como os dados e a tecnologia ajudaram a Seara a fazer parte da vida de mais brasileiros / How data & technology have helped Seara to become part of more Brazilian families

Kevin Zung
Chief Operating Officer
WMcCann
José Cirilo
Chief Marketing Officer
Seara
In Partnership With:

11.00 – 11.25

Reinventando os lançamentos de produto / Reinventing product launches

Patricia Borges
CMO Brasil
L'Oreal Brasil

11.25 – 12.00

Como ser mais resiliente e usufruir de tendências para conquistar o futuro / Afterward: How to be more resilient and use trends to use the future

Jacqueline Conrado
Country Director
United Airlines
Rohit Bhargava
Award-Winning Keynote Speaker, Author & Professor
Rohit Bhargava
@rohitbhargava
In Partnership With:

12.00 – 12.05

DRINK SURPRESA / SURPRISE DRINK

Dudah Bonatto
Absolut ambassador and Mixologist
In Partnership With:

12.05 – 12.10

Encerramento e sorteio / Closing remarks and draw

12.10

Pizza by Domino's: 50% OFF COM O CÓDIGO MMA09 PELO DELIVERY ATÉ MEIA-NOITE

In Partnership With:

Tuesday, September 15, 2020

9.15 – 9.30

Warm Up

Jr. del Campo
Músico
@jrdelcampo

9.30 – 9.40

Abertura e boas vindas / Opening remarks

9.40 – 10.05

E ai, qual é o futuro do marketing? / So, what's the future of marketing?

Ricardo Dias

10.05 – 10.30

Diversidade e Inclusão: como isso pode aumentar a vantagem competitiva do negócio / Diversity & Inclusion: how this can deliver a competitive advantage for the business

Leila Luz
Global Diversity & Inclusion Leader
BRF
In Partnership With:

10.30 – 10.50

Inovação é de casa /Innovation is part of the house

Eduardo Schaeffer
Director of Marketing and Special Digital Projects
Rede Globo
Ilca Sierra
Marketing and Multichannel Communication Director
Via Varejo
In Partnership With:

10.50 – 11.15

Tendências de consumo pós Covid-19 / Post Covid-19 trends

Leila Guimarães
Country Manager Brazil
Adsmovil
Flavia Molina
CMO
Domino's Pizza Brasil
Renata Altenfelder
Global Brand and Marketing Executive Director
Motorola
Andréa Bó
Marketing Director Brazil
Nivea
Rafaella Gobara
Head of Consumer Experience
Pernod Ricard

11.15 – 11.40

Micro Recompensas e Mobile Engagement: Impactando positivamente a percepção das marcas / Micro rewards & Mobile engagement: positively impacting brand awareness

Vinicius Cerqueira
Sales & Partnerships Director
Syniverse
Luís Bruno
Marketing Director
Minutrade
In Partnership With:

11.45 – 12.10

Waze + McDonald's: transformando a experiência do consumidor através da inovação / Waze + McDonald's: transforming customer experience through innovation

Leandro Esposito
Gerente Geral Brasil
Waze
João Branco
CMO
McDonald's
Kaline Lessio
Media Director
DPZ&T
In Partnership With:

12.10 – 12.15

DRINK SURPRESA / SURPRISE DRINK

Malu Donanzan
Ballantine’s ambassador
In Partnership With:

12.15 – 12.20

Encerramento e sorteio / Closing Remarks and draw

12.20

Pizza by Domino's: 50% OFF COM O CÓDIGO MMA15 PELO DELIVERY ATÉ MEIA-NOITE

In Partnership With:

Wednesday, September 23, 2020

9.15 – 9.30

Warm Up

DJ Mario Zan

9.30 – 9.40

Abertura e boas vindas / Opening remarks

9.40 – 10.00

Transparência e lealdade: acelerando o futuro do mercado de chocolates / Transparency & loyalty: speeding up the chocolate industry

Renata Moraes Vichi
CEO
Grupo CRM (Kopenhagen, Brasil Cacau, Kop Koffee)

10.00 – 10.15

Case Pré pago São Paulo: como a TIM reativou micro pontos de venda físicos durante a quarentena / Case study - São Paulo Prepaid: how TIM reactivated micro points of sale during quarantine

Francesco Simeone
CGO Latam
Logan
Bruno Vasconcellos
Commercial Director
TIM
Marcos Saurin
Country Manager
Myntelligence
In Partnership With:

10.15 – 10.30

Connected commerce e o novo consumo / Connected commerce and the new consumption

Gustavo Aguiar
Marketing Transformation Director Brazil
Johnson & Johnson

10.30 – 10.50

DATA BEATS OPINION - como TODDY utilizou IA para acrescentar valor à criatividade / DATA BEATS OPINION - how Toddy used AI to add value to creativity

Miguel Caeiro
Head of Latam
Vidmob
Daniel Camillo
Sr Marketing Manager
Pepsico
In Partnership With:

10.50 – 11.10

O futuro da indústria de autos e o carro como serviço / The future of auto industry & the car as a service

Hermann Mahnke
Marketing Director South America
GM

11.10 – 11.30

A mais nova Flagship de Havaianas é .com / The most recent Havaianas' flagship store is .com

Fernanda Romano
CMO
Alpargatas

11.30 – 11.45

Como a Ahazou atingiu um crescimento de 15% ao mês otimizando a jornada do usuário / How Ahazou achieved a 15% growth per month optimizing the user's journey

FRANCISCO MENDES
Marketing Director Southeast Asia
CLEVERTAP
Rui Miadaira
Founder & CEO
Ahazou
In Partnership With:

11.45 – 11.50

Encerramento e sorteio / Final remarks and draw

11.50 – 14.15

Pizza by Domino's: 50% OFF COM O CÓDIGO MMA23 PELO DELIVERY ATÉ MEIA-NOITE

In Partnership With:

14.15 – 14.30

Warm Up

DJ Deborah Falci

14.30 – 14.40

Abertura e boas vindas / Opening remarks

14.40 – 15.40

ConectadXs: Gênero, Empoderamento Feminino, Diversidade Racial & Inclusão

Daniela Cachich
VP of Marketing Brasil
PepsiCo Foods Brasil
Cristina Naumovs
Journalist, Creativity, Content consultant & DORITOS brand consultant
Samantha Almeida
Head of Twitter Next Brasil
Twitter
Thiago Amaral
Accessibility and Operations Coordinator
Rock in Rio
Yasmine Sterea
Stylist, Journalist & Founder
Free Free

15.40 – 16.00

#meupaipresente / #mypresentfather

Carlos Pitchu
Media, Content & Communication VP
Natura&Co

16.00 – 16.20

Novos hábitos, novos consumidores, milhões de possibilidades / New habits, new consumers, millions of possibilities

Vitor Vasconcelos
Market Intelligence Director
Rede Globo
Manzar Feres
Commercial Director
Rede Globo
Carlos Pitchu
Media, Content & Communication VP
Natura&Co
In Partnership With:

16:20 – 16:45

A felicidade é para todos / Happiness is for everyone

Pedro Pimenta
Motivational Speaker

16.45 – 17.05

Case study Polenghi: UmDois - a nova relação entre cliente e agência / Estudo de caso Polenghi: UmDois - the new client-agency relationship

Pedro del Priore
Partner and CEO
Agência Ginga
Tatiane Brandão
Marketing Director
Polenghi
Pedro Doria
Speaker, Co-Founder and Editor
Meio

17.05 – 17.10

DRINK SURPRESA / SURPRISE DRINK

Marina Moreira
Beefeater ambassador
In Partnership With:

17.10 – 17.15

Encerramento / Final remarks

17.15

Pizza by Domino's: 50% OFF COM O CÓDIGO MMA23 PELO DELIVERY ATÉ MEIA-NOITE

In Partnership With:

Thursday, September 24, 2020

9.15 – 9.30

Warm Up

9.30 – 9.40

Abertura e boas vindas / Opening remarks

9.40 – 10.00

A Transformação por detrás do Sonho Grande da XP / The transformation behing XP big dream

Karel Luketic
CMO
XP Inc.

10.00 – 10.20

Growth Marketing - ROI X Lucro / Growth Marketing - ROI X Profit

Robson Harada
Head of Martech, Media and Analytics
Itaú

10.20 – 10.45

Por que a Unilever colocou diversidade no centro de tudo o que faz / Why Unilever put diversity in the center of everything

Aline Santos
Chief Diversity & Inclusion Officer
Unilever

10.45 – 11.05

2025: mundo novo / 2025: the new world

Guga Stocco
Founder & CEO
Hack The Future

11.05 – 11.25

Gaming: play for the next level / Gaming: jogando para a próxima fase

Luiz Gustavo Pacete
Editor Assistente
Meio & Mensagem
Marcio Canosa
Director of Esports & Community Engagement LATAM
Ubisoft
Carlos Antunes
Director of Esports
Riot Games Brazil

11.25 – 11.40

Os desafios das datas sazonais de varejo em 2020 / Challenges of retail seasonal dates in 2020

Heloisa Pinho
Retail Lead
Waze
Silvana Balbo
Director of Marketing
Carrefour
In Partnership With:

11.40 – 12.05

12 Lições para melhorar suas apresentações virtuais e trabalho remoto / 12 Lessons for improving your virtual presentations and remote work

Rohit Bhargava
Award-Winning Keynote Speaker, Author & Professor
Rohit Bhargava
@rohitbhargava

12.05 – 12.10

DRINK SURPRESA / SURPRISE DRINK

Isabela Oliveira
Chivas ambassador
In Partnership With:

12.10 – 12.15

Encerramento / Final remarks

12.15 – 14.15

Pizza by Domino's: 50% OFF COM O CÓDIGO MMA30 PELO DELIVERY ATÉ MEIA-NOITE

In Partnership With:

14.15 – 14.30

Warm Up

14.30 – 14.40

Abertura e boas vindas / Opening remarks

14.40 – 15.00

Mercado imobiliário: na contramão da pandemia / Real state industry: against the pandemic

Bianca Setin
Operations Director
Setin Incorporadora

15.00 – 15.15

O Futuro do Trabalho / The Future of Work

Tiago Alves
CEO Brazil
Regus & Spaces

15.15 – 15.30

Mídia Programática com DCO - Criativo Dinâmico / Programmatic media with DCO - Dynamic Creative

Allan Panza
Senior Client Partner
Sizmek Brasil
Valmir Leite
Founder
The Heart Comunicação
Jeronimo Júnior
COO
IMC International Meal Company
In Partnership With:

15.30 – 15.50

Novas competências do marketing: como CEOs estão transformando suas marcas, equipes e impactando negócios / New marketing competencies: how CEOs are transforming their brands, teams and impacting businesses

Rapha Avellar
Founder & CEO
Avellar

15.50 – 16.15

Redesenhando estratégias em tempos incertos / Redefining strategies in uncertain times

Ricardo Natale
Co-founder and CEO
Experience Club
Ricardo Dutra
CEO
Pagseguro Pagbank
Eduardo Alvarenga
CEO
Elemidia

16.15 – 16.30

Pernod Ricard Brasil desenvolve negócio a partir de estratégia integrada de dados / Pernod Ricard Brasil develops business through data strategy

Rafael Farah Reis
Media Manager
Pernod Ricard

16.30 – 16.45

Case Vanish: targetizando cores, suor e manchas através da tecnologia O+O / Case study Vanish: targeting colours, sweat and stains through technology

Francesco Simeone
CGO Latam
Logan
Carlinha Gagliardi
Channels and Engagement VP
BETC
Vanessa Bentivegna
Head of Media, Digital Transformation and Consumer Insights
Reckitt Benckiser
In Partnership With:

16.45 – 17.05

Campo de interação: a nova maneira revolucionária de gerar valor compartilhado para empresas, clientes e sociedade / The Interaction Field: The Revolutionary New Way To Create Shared Value For Businesses, Customers, And Society

Erich Joachimsthaler
Founder & CEO
Vivaldi Group

17.05 – 17.10

DRINK SURPRESA / SURPRISE DRINK

In Partnership With:

17.10 – 17.15

Encerramento / Final remarks

17.15

Pizza by Domino's: 50% OFF COM O CÓDIGO MMA30 PELO DELIVERY ATÉ MEIA-NOITE

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