MMA MOBILE ADVERTISING GUIDELINES
NOW AVAILABLE FOR PUBLIC COMMENT
NOW AVAILABLE FOR PUBLIC COMMENT
The Asia Pacific (APAC), Europe, Middle East & Africa (EMEA) and North America (NA) regional chapters of the MMA Mobile Advertising Committee are accepting public comment on its Mobile Advertising Guidelines (starting Monday, August 4, 2008).
THE DEADLINE FOR COMMENTS HAS BEEN EXTENDED, COMMENTS WILL BE ACCEPTED UNTIL SEPTEMBER 12, 2008- 5:00PM GMT.
Public release of the guidelines is targeted for the week of October 6, 2008.
The link below will download the current version of the guidelines:
PDF Version
The current version of the guidelines are attached in PDF and incorporate the following revisions to the April 2008 release:
1) Updated Mobile Web Guidelines:
- Added recommendation on automztic resizing of Mobile Web banner ads
2) Updated Multimedia Messaging (MMS):
- Revised the MMS Ad Unit and Aspect Ratio recommendation(s)
- Updated the Audio Formats best practices
- Revised the Size recommendations
3) New Mobile Video and TV guidelines including the following:
- Ad Units
- Aspect Ratios
4) The following edits were made to address language and structure consistency:
- Re-structured content
- Refined and clarified content
PDF Version
The current version of the guidelines are attached in PDF and incorporate the following revisions to the April 2008 release:
1) Updated Mobile Web Guidelines:
- Added recommendation on automztic resizing of Mobile Web banner ads
2) Updated Multimedia Messaging (MMS):
- Revised the MMS Ad Unit and Aspect Ratio recommendation(s)
- Updated the Audio Formats best practices
- Revised the Size recommendations
3) New Mobile Video and TV guidelines including the following:
- Ad Units
- Aspect Ratios
4) The following edits were made to address language and structure consistency:
- Re-structured content
- Refined and clarified content
PUBLIC COMMENT FORUM
Click HERE to post your suggestions and/or feedback on the MMA Public Comments Forum, or please send feedback to [email protected].
MOBILE ADVERTISING GUIDELINES
The MMA previously released global Mobile Advertising Guidelines in April of 2008. To download a copy, please see www.mmaglobal.com/mobileadvertising.pdf.
The MMA previously released global Mobile Advertising Guidelines in April of 2008. To download a copy, please see www.mmaglobal.com/mobileadvertising.pdf.
FOR MORE INFORMATION
Please contact [email protected].
Please contact [email protected].