Fellow MMA Members,

Before you vote, please take a moment to learn a bit more about me and about how I plan to embody this important organization. The EMEA area is a fast growing market in mobile marketing & value added services and as a Board Member in this area it would be my top priority to drive all activity towards this channel. By protecting the consumer through our code of conduct, developing beneficial services that respond to true consumer needs and helping the Mobile Marketing industry thrive, I strongly believe that we can make the difference and expand even further the channel of the mobile medium. Because I am the COO of a company that actually operates in different continents and countries, like UK, US and EMEA areas, I am in a position to help guide the direction of the MMA by combining the differences, trends and unique needs of each market. Furthermore, I have been involved in creating and marketing both B2B and consumer solutions that have adhered to and contributed to the MMA guidelines and offered proven experience in the effort to protect the end user on one hand while engaging him/her in innovative ways through the medium of the new decade, the mobile phone.

I believe that my commitment to the MMA and breadth of professional experience, make me uniquely qualified to serve on the 2007 MMA Board of Directors and graciously ask for your vote in my efforts to continue serving the endeavour we are all engaged in.

Thanks for your time and consideration of my candidacy. Please feel free to contact me directly at [email protected]

Dr. Chris Kaskavelis is co-founder of Velti. He is also co-founder and Vice Chairman of VCI, a business incubator which aims to promote innovation and the introduction of new technologies in the Greek market, as well as Board member of n-Squared Labs, a company which aims to develop and promote a set of innovative services and products targeting New Media as well as alternative channels of communication such as mobile phones and virtual world applications. Dr. Kaskavelis has also long professional experience in the US where he designed and was responsible for the enterprise software systems for Pratt & Whitney, Analog Devices, General Electric and Lucent Technologies. He holds a Ph.D. in Supply Chain Management, as well as, a M.Sc. in Manufacturing Engineering from Boston University. Dr. Kaskavelis also holds a B.Sc. in Electrical Engineering and a B.A. in Business Economics from Brown University.

Founded in 2000, Velti is a leading one-stop-shop service provider that enables mobile advertising, marketing and mobile content. Velti is operating in 8 countries and its customers include many of the leading mobile network operators, advertising agencies and media groups. Velti provides a wide range product portfolio with Solutions for Mobile Operators, Advertising Agencies and Media & Content Providers, which successfully utilize its technological infrastructure and business know-how to create, manage, distribute and deliver content dynamically to different multi-media channels and optimize their advertising and marketing goals.

With offices in London, Boston, N.York and Athens, Velti employs more than 150 people, 97 of whom are software engineers. In the management front, Velti is led by Harvard, MIT, Brown, London Business School and Insead graduates with extensive start-up and corporate experience in companies such as Vodafone, Verizon, McKinsey, Alcatel Bell, Sony, KPMG, IBM, Price Waterhouse Coopers, Lehman Brothers and Oracle. Its Board of Directors includes leading professionals from the United States and the European business community such as: D. Mann, Ν. Negroponte, D. Hobley and J. Goldstein. Velti is a publicly traded company listed on the London Stock Exchange (AIM) with sustainable growth in revenue and profits.

Velti has been an active member of MMA since August 2006.

I have over ten years experience in the mobile industry both as an academic and as a strategist and senior manager. Initially I was the Xerox Lecturer in Electronic Communication and Publishing, running the first ever Masters programme in this subject at University College London – a top three UK university. I then moved to the Virgin Group where I developed their first Group Internet Strategy, and then onto Freeserve where I was responsible for the community services strategy and deployment, amongst other business development projects.

I then moved to the mobile industry, and spent three years at Hutchison 3G, developing the launch product strategy and working on a number of content product projects. After this I headed up a team at T-Mobile International that developed the data product strategy for the EU market. I now am at AOL, where I manage the EU Mobile team across all areas of strategy, development and deployment.

This unique mix of academic and industry experience has meant I’ve stayed at the cutting edge of developments in the mobile data industry. I have been fortunate to be at the vanguard of launching new mobile products, whilst still keeping an interest in how academic work is developing our understanding of this area – in 2005 I co-edited a collection of academic essays on the social impact of mobile phones and mobile data services that is now one of the leading text books in this area.

AOL has been heavily involved in the MMA in the US for 3 years. Christine Loredo has represented AOL on the board in 2005, 2006 and 2007. Furthermore AOL co chairs the mobile search working group where the company led the recent consumer research survey on mobile search in the US. AOL has supported the MMA in numerous wireless industry and marketing events by having speakers discuss AOL’s insights on the mobile medium.

Alongside the US’s involvement with the MMA, in the UK and EU AOL has taken a lead in developing mobile advertising and marketing standards, with AOL UK being one of the four founder members of the IAB and a leader in working with brands and agencies over the past ten years.

I think my personal experience and background combined with AOL’s leading role in developing mobile data services globally means that I will be able to serve the MMA Board well.

Cristian Parrino leads the market and ecosystem partner development required for revenue growth for iO’s customers. Cristian’s unique blend of alliance development, strategic marketing and technology solution sales is critical in identifying and monetizing revenue and thought leadership opportunities for iO, its customers and its partners.

The foundation of Cristian’s career has been the creation and ongoing development of new service-based markets enabled by new technologies. His business and market development work with Iridium LLC for both Motorola and Telecom Italia gave him significant experience in how to leverage market, technology and monetary capital to capture new market opportunities. At Spike Broadband, he applied this experience to transform the company into a recognized thought leader in the emerging wireless broadband space. At Vidus Ltd., another BT spin-out company, he was successful in forging partnerships with critical Fortune 50 software, systems and integration services companies to capture new opportunities in complex service deployment. As an entrepreneur, he has founded and successfully grown a number of businesses focused in the deployment of converged IP services. iO global develops a software platform and managed service that enables network operators, content providers, advertisers and other complementary service providers to serve the consumer on-the-run market. iO was created in May 2005 by BT and New Venture Partners after 5 years of development in BT’s Research Laboratories.

The iO – ME (mobile experience) platform is not just another mobile content delivery platform. It has been created to fulfill the demands of consumers on-the-run. iO picks up where the rest of the industry stops. The iO - ME service-oriented platform powers today’s digital content storefronts and portals. It will expand those storefronts across a wider breadth of content categories and destinations. And with the same platform it will turn those storefronts into personalized content service “points of experience”. Unlike other platform companies, it has been developed from the beginning as a market-driven trading platform, with open consumer choice, delivering converged services across devices and networks (Mobile, PC and TV). The platform orchestrates a scalable ecosystem of constituents that are required to deliver a compelling mobile experience.

iO is challenging the existing mobile content business model. It’s no longer about buying and viewing content on the mobile phone...it’s all about having enjoyable and productive moments on the run. It’s not about seeing sports scores or outtakes; photos or picture galleries...it’s about pursuing our passions in the minutes in between the commitments of our lives. Its not about making advertising non-intrusive…it’s about making advertisers inclusive and service-oriented. It’s not about the mobile device...it’s all about ME (the mobile experience)...

Membership of the MMA began in November 2006 and the company participates with white papers for the monthly newsletter.

Short Biography
Daniel Started his mobile career in 1995 as a client side marketer within Orange UK before moving into media by joining Express Newspapers as Group Marketing Manager

In 2000 he launched 12snap UK’s mobile marketing business running pioneering campaigns with brands including McDonald’s, Coke, Proctor & Gamble, Cadbury, Walkers Snacks and MTV. Industry awards included New Media Age’s “Mobile Campaign of the Year “ for McDonald’s and Orange’s “Small Business award for innovation” in 2002.

Associated Newspapers recruited Daniel early in 2004 as Managing Director of their new media subsidiary Greenland Interactive. A series of successful mobile initiatives were launched with clients including mobile operator 3, EMAP, ITV, Daily Mail, and GSK. Revenue growth exceeded 60% within 18 months, resulting in the company’s successful sale in September 2005.

In January 2006, Daniel launched AKQA Mobile. AKQA Mobile is the specialist mobile division of AKQA working with clients globally. Clients include Nike, Xbox, Coca Cola, McDonalds, Cadbury, Yell.com Mobile, Target, Palm and Visa.

Daniel is the mobile columnist for Marketing Week magazine in the UK and regularly speaks at mobile marketing industry events

What you can achieve in the next year?
Since I work at the front line of mobile marketing with big brands I can help bring the real issues that are affecting real brands and agencies to the table and lobby for change i.e. Consistency on standards between operators, flat rate data for consumers, consistency on form factor within handsets and effective policing against spam.

I can help raise profile for MMA and what it represents by talking about best practice in accordance with MMA Guidelines both at industry conferences and with clients.

AKQA is Digital Agency of the year on both sides of the Atlantic. With over 500 staff globally I can educate staff on best practice for mobile marketing according to MMA guidelines.

We are one of the few agencies globally who are running mobile marketing campaigns on a global level. We are currently building a worldwide mobile platform for two major global brands which when they go public will bring a big spotlight on the mobile marketing industry.

5 key things that I can bring to the board:
• 6 years mobile marketing experience (I actually attended several MMA board meetings back in 2001/2 whilst at 12snap)
• A passion for the industry
• Frontline experience of what the key issues are that affect our industry and a clear vision for the future
• A global perspective. AKQA has Global clients such as McDonald's, Coke and Smirnoff. I can share how we have solved similar problems in other regions from India to Canada
• Case studies from leading global brands to share with members