The MMA’s primary focus is on consumer protection and privacy, given the importance of consumer satisfaction in maintaining a sustainable industry and promoting growth. The MMA therefore strives to align its members and industry stakeholders generally with consumers needs and wants to ensure a positive mobile experience. There are six fundamental elements to a positive consumer experience.
If you would like to report an unsolicited or inappropriate mobile marketing messages and/or engagement please complete the form below and provide as much information as possible; such as:
- Your mobile carrier
- The type of mobile phone you have (brand name)
- Type of mobile media being used (SMS, text ad, MMS, mobile web, mobile application, voice service, etc.)
- Who was the communication from (company name)?
- What was the nature of message (promotional, example content)?
- Why was the message inappropriate (e.g. was it inappropriate for those under 18)?
- Was the communication unwanted from the outset, or did it become unwanted after a period of time / number of messages?
- How many instances of communication did you receive?
- Did you give your consent to be contacted? If not, do you know how your data was obtained (eg by opting into a partner organisation’s communications)?
- Was there a way to opt-out from receiving future messages or alerts?
- Once you requested to end the communication, was this respected?
- If there were price implications associated (eg a subscription), were they clearly outlined?
- Additional comments.
*Required Field