Agenda | MMA Global

MMA CMO & CEO Summit: Agenda Overview

Dive into an action-packed three days featuring exclusive keynotes from industry titans and breakthrough sessions on marketing innovation, AI personalization, and bridging marketing to finance. CMO & CEO Summit combines thought-provoking content with prestigious networking events, all designed to inspire marketing's most influential leaders.

Arrive Sunday • Depart Tuesday
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    Sunday

    July 20, 2025

    Evening

    • Kickoff the summit with an unforgettable Dinner Under the Stars starting at 6 p.m., and featuring an inspiring keynote speaker.

    Monday

    July 21, 2025

    Morning

    • Welcome address
      Norm De Greve, CMO, General Motors & MMA Global Board Chair
    • Opening Keynote
      Jeff Jones, CEO of H&R Block

    Content Sessions including:

    • Redesigning Marketing Organizations
      Andrea Brimmer, CMO, Ally Financial and Rebecca Messina, former Global CMO, Uber
    • Identity Resolution Valuator
      Never before seen research
    • Bridging Marketing to Finance: Proving Marketing Value in a Finance-Driven World  
      CFOs and CMOs talk. And they align.
    • Disney's Rita Ferro, President, Global Advertising, The Walt Disney Company
      Top-rated session previously at CMO & CEO Summit
    • What is Agentic AI?
    • Quick Insights: State of Brand Accountability Research Never before seen insights
    • What is the actual value of Brand?
      Major update from 4-year, 4-brand study with Kellyn Kenny, CMO, AT&T

    Afternoon:

    Peer-driven Deep Dive sessions:

    • Unifying Short and Long-Term Marketing Impact
      Measuring True Sales and Brand Growth
    • What is the state of UMM, and does it address much of what is wrong with measurement for marketers?
    • Redefining Media Quality: How Attention Metrics Drive Smarter Marketing Outcomes

    Evening:

    Past entertainment has included Ally Brooke, Andy Grammer, Black Puma, Rachel Platten, Daya, and others

    Tuesday

    July 22, 2025

    Morning & Early Afternoon:

    • Consortium for AI Personalization Experiments update
      AI-Powered Breakthroughs: If Personalization is Everything (and for AI, it is), then why is it so hard to adopt?

      Featuring brands like GM, AT&T, Kroger, Bayer, Indeed, Shell highlighting AI personalization in Display, Audio, Video, and CTV for the first time ever
    • What if Marketers knew all the Marketing Science?
      aka Settled Knowledge of Marketing Truths
    • Quick Insights: State of Personalization
      Never before seen insights
    • Agentic AI and what it means to marketing
    • The CMO Agenda
      New research insights from MMA research lab
    • Creative AI Effectiveness Research: Can AI be used to boost Ad Effectiveness even before it runs?
      Never before seen insights
    • Movable Middles Growth Framework™ (MMGF™): What if all Targeting to date was wrong?
      New Thinking Proof on Advertising Growth Strategy with potential presenters from Molson/Coors, AT&T, Campbells, Kroger, Discover, Hershey's and others
    • Quick Insights: State of Performance research

    Late Afternoon:

    Optional Networking Activities:

    • The Spectrum Reach Polo Club Experience
    • The Tongal Yacht Rock Experience
    • Wine Down at Pence: The Assembly Vineyard Experience
    • An Afternoon of Croquet on The Bluff: an NCM / National CineMedia Experience

     

    Agenda

    Please check back soon for the full 2025 agenda.

    Our Partners

     

    Become an MMA CMO & CEO Summit 2025 partner today.

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    or, contact:

    Andrew Somer
    SVP Membership and Summit Partnerships
    MMA Global
    M: +1 646.717.2559
    E: [email protected]