Jeff Lucas is Global Chief Revenue Officer at Tubi, America’s most watched free TV and movie streaming service. He is responsible for leveraging Tubi’s 97M MAU’s and unique incremental multicultural audiences to drive monetization through advertiser partnerships, products and solutions.

Before his current tenure at Tubi, Jeff was Chief Revenue Officer at Firework, the world’s largest video commerce platform with over a thousand clients across 37 countries. Prior to this post, Jeff served as Vice President, Head of North American Sales and Global Client Solutions at Verizon Media. In this role, he manages Verizon Media’s sales teams in the US and Canada, as well as global teams including RYOT Studio and agency partnerships.

Jeff was Vice President and Global Head of Sales at Snapchat, running the sales division across the U.S. and all international offices. He built Snapchat’s sales operation globally, leading it to record revenue growth through IPO.

Before Snapchat, Jeff served as the Head of Marketing & Partner Solutions at Viacom, where he led cross-platform ad sales and integrated marketing for MTV, Nickelodeon, VH1, Logo, Comedy Central, Spike, CMT, and TV Land. Jeff pioneered the launch of Viacom Velocity, an award-winning integrated marketing and creative content division. He also spearheaded Viacom’s data initiative – Viacom Vantage.

Prior to Viacom, Jeff was President of Advertising Sales, Marketing, and Cross-Platform Initiatives for the Universal Television Group/NBCUniversal Cable Group. Prior to that, Jeff served as Vice President of Olympic Sales and Marketing for NBC, where he generated record sales revenue for the 2000 Sydney Summer Games and the 2002 Salt Lake City Winter Games.