Each year, the MMA SMARTIES celebrates innovation, creativity, and success by showcasing the most effective mobile marketing campaigns. However, it’s fair to say that 2020 challenged our industry like never before. We heard many stories of campaigns that had to drastically change course overnight, accounts that were suspended, jobs lost, and, most tragically, valued colleagues passing away.
Due to our generous MMA SMARTIES 2020 partners, Facebook, MTN, Opera, Standard Bank, and Silverstone, we were able to open the submission process to allow all businesses, regardless of size, to enter at no cost. With this in mind, I am happy to report that the MMA SA SMARTIES BUSINESS UNUSUAL 2020 achieved a record number of submissions, with over 370 entries across 16 categories.
For more on what we achieved through SMARTIES BUSINESS UNUSUAL 2020, download the Report.