Objective

Pizza Hut maximizes the reach of its offline integration with X-Men: Days of Future Past using Near’s targeting technology Objective Pizza Hut wanted to drive footfalls from movie halls to its nearby retail outlets where it was running an offline movie integration offer with X-Men: Days of Future Past in Philippines during Jun’14.

Solution

A unique targeting strategy was developed by Near to direct all the movie-goers, shoppers & X-Men geeks using smart phones to Pizza Hut’s nearby outlets. Creatives displaying the X-Clusive meal: “Meals for 3 at Php459”; with the option to find the nearest Pizza Hut outlet were shown to this audience. The consumers could find the route/map to this outlet from the landing page. Limited edition X-Men Days of Future Past Action Bottles were given free with this X-Clusive meal. The campaign was run during lunch and dinner hours to the targeted audience over smartphones. This campaign was run for 171 outlets across Philippines over a span of 20 days.

Result: The campaign’s post click engagement of 11.7% was more than twice of a regular mobile campaign, which is usually around 4-6%. Campaign Summary RHS Location: Philippines

Objective: To drive footfalls to Pizza Hut outlets by promoting the offline integration with X-Men

Solution: Mobile ads targeting movie goes & shoppers shown during lunch & dinner hours to promote the X-Clusive meal offer

Ad Format: In App banners Platforms: Smartphones

About Near

Near is an Ambient Intelligence Platform providing real-time information on places, people and products. The Near platform processes massive data from smart environments to understand consumer behaviour at a global scale. Currently processing data from over 1.5 billion devices, the Near platform powers Allspark, its flagship SaaS product for data-driven decisions, which enables customers to visualize, engage and analyze audiences.

Founded in 2012, Near is headquartered in Singapore with offices in San Francisco, New York, London, Bangalore, Tokyo and Sydney. Today, Near has its global footprint across 44 countries, and works with marquee brands including P&G, Coca Cola, Ikea, Audi, McDonald’s, Toyota, Nike, and Samsung.

Near is backed by leading venture capitalists Sequoia Capital, JP Morgan Private Equity Group, Cisco Investments, Telstra Ventures, and Global Brain Japan. Visit www.near.co to find out more.