The Playbook | Mobile Commerce 3 There’s no doubt that Covid-19 accelerated the journey towards ecommerce. With online shopping often the only avenue available for those who were under lockdown, the percentage of internet sales in the UK grew from 20% in January 2020 to 33% in May2020. To put this five-month
growth period in perspective, it took ten years to increase online sales by the same amount before then.
Commerce combines rich data, powerful advertising tools and a seamless shopping experience to meet customers where they are already present online - on social media. We explore each step of the way, pointing towards potential hurdles such as the secure handling of private data to keep the ecommerce journey on track.
Our Ecommerce Playbook owes a debt of gratitude to our industry contributors from Facebook, the Estée Lauder Companies and Game. They shared valuable insight about their own ecommerce journey and provided local knowledge pertaining to how they find and convert their customers.