MMA SA / FACEBOOK : CONVERSATIONAL COMMERCE PLAYBOOK 

Providing a good customer experience has become the benchmark for defining a good business. No matter what business you’re in, you’re focused on improving customer experiences. And one of the main ways businesses go about this is by improving communication. Communication can make all the difference between a good customer experience and a bad one.

It’s clear that traditional communication between people and business isn’t working. This is because communication doesn’t necessarily mean connection. To cultivate that much-needed connection business' today needs to be seen to always be ON!

Facebook is well placed to chat about conversational businesses, moments that cultivate conversations, as well as the tools specifically created for businesses to better manage these
communication channels.