CHALLENGE:

HSBC wanted to reach affluent on content apps to promote its tie-ups with various partners in different sectors- travel, shopping, dining etc to offer benefits to existing HSBC credit card holders. They wanted to do the promotion within 20-50m of key business districts, premium residential areas and partner establishments.

SOLUTION:

Near did location, audience & app targeting for HSBC. The affluent up to 60 years of age were reached out on premium content apps on travel, shopping and food. The creative led the user on a landing page, which highlighted the benefit of using the HSBC card at its partner establishment.

RESULT:

HSBC saw high engagement of 1.56% CTR through the targeted campaign. Campaign Summary: Location: Philippines Objective: Promote the benefits of holding a HSBC credit card to specific audiences in specific locations on premium apps Solution: Affluent targeted near premium business & residential districts, and also near partner establishments where they can avail the offers on the HSBC credit card Platforms: Smartphones, Tablets Ad Format: Interstitial Ads

About Near

Near is an Ambient Intelligence Platform providing real-time information on places, people and products. The Near platform processes massive data from smart environments to understand consumer behaviour at a global scale. Currently processing data from over 1.5 billion devices, the Near platform powers Allspark, its flagship SaaS product for data-driven decisions, which enables customers to visualize, engage and analyze audiences.

Founded in 2012, Near is headquartered in Singapore with offices in San Francisco, New York, London, Bangalore, Tokyo and Sydney. Today, Near has its global footprint across 44 countries, and works with marquee brands including P&G, Coca Cola, Ikea, Audi, McDonald’s, Toyota, Nike, and Samsung.

Near is backed by leading venture capitalists Sequoia Capital, JP Morgan Private Equity Group, Cisco Investments, Telstra Ventures, and Global Brain Japan. Visit www.near.co to find out more.