Global Mobile Customer Engagement for Transport & Logistics | Mobile Marketing Association
October 26, 2017
Submitted by Tata Communications

Transport and logistics businesses are changing rapidly and adopting new technology options for efficiency and cost advantage. This creates new challenges for professionals working in marketing and customer service operations in this sector. Choosing the best way to communicate with your customers and supply chain partners—within budget and with the ability to measure ROI—is critical for ensuring effective customer engagement.
You need to find innovative ways to engage with and influence your customers’ preferences, in particular while being able to reach your customers anywhere and at any time. It’s important to be able to identify communications channels that are cost effective and guarantee the best response rates. Given the global nature of the online world, you also need to take channel scalability and global reach into consideration.
Today there is no technology that has greater global reach—and plays a more personal role in our lives—than the mobile phone. This makes the mobile handset a uniquely valuable channel to engage both customers and partners.
Mobile advertising and customer engagement has moved on from the trial and experiment phase and many organisations are now spending significant sums on mobile marketing campaigns. According to eMarketer estimates, mobile advertising spend will surpass $100 billion in 2016 and account for more than 50% of all digital advertising expenditure for the first time.
Mobile messaging is driving this new wave of mobile customer engagement, bringing new and innovative opportunities for you to reach and engage with your customers. While there are a number of mobile marketing solutions available, there are very few companies operating in this environment that can meet the stringent service level agreements required by global companies. At the same time, even fewer mobile marketing companies manage their own carrier-grade signalling network optimised for mobile messaging delivery and able to reach customers across national or international borders.