MTG — Metalogenia: Mubiquo Apps, S.L.

 
Campaign Summary

MTG wanted to enter the mobile marketing sphere and build relationships with its heavy machinery dealer clients. The company developed a mobile app that allowed users to configure machinery, browse inventory, and receive a quote.

Strategy

Objective and Context:

MTG sells earthmoving machinery. The company wanted to expand its mobile presence by creating a channel tool for its potential B-to-B retail clients. MTG hoped to achieve a better, more streamlined relationship with clients and businesses interested in their products.

Target Audience:

MTG’s target audience is its dealers and product retailers.

Creative Strategy:

MTG wanted to create an informational app that would give clients the ability to view and select products they are interested in and receive a quote.

Execution

Overall Campaign Execution:

N/A

Mobile Execution:

Approximately 40 percent of MTG’s campaign budget was allocated to mobile marketing with the goal of building client relationships. The MTG app’s primary functionalities included:

  • A budgeting tool
  • A dropbox
  • A main inbox
  • A dynamic product catalog

Potential clients and retail partners could configure their heavy machinery, receive product quotes, and view inventory, all within the mobile app

Results (including context, evaluation, and market impact)

The app allowed MTG to improve its relationship with clients and promote its products and services.


Categories: | Industries: Manufacturing, Industrial Goods & Services | Objectives: Mobile Search | Awards: Finalist