What they say in Real Estate is also true in Mobile – it’s Location, Location, Location | MMA

The MMA Location Committee Co-chairs and the MMA co-hosted a webinar on August 1, 2013 that attracted nearly 400 guests after nearly a thousand people registered! This discussion provided members and non-members alike with an overview of the committee’s Strategic Framework that serves as the group’s charter and agenda and was presented by Monica Ho.

Jake Moskowitz also did an overview of the planned research initiative. Modeled after SMoX, this research will focus on “The Impact of Location Services on Sales Conversion.” This and other studies will examine the value of locally targeted mobile advertising and its impact on foot traffic & shopping behavior.

To learn more about the work of the Location Committee or to join please email Leo Scullin at [email protected]. For more information and a review of the webinar go here: https://vimeo.com/71598552.

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