The MMA NA Location Committee met on September 30, 2013 to discuss the recent release of the “Location Terminology Guide - The Language of Location”. Announced during the signature mobile event during Advertising Week, SM2, the paper received high praise from industry experts and pundits. The committee will soon be releasing an up-to-date “industry landscape” detailing all the major segments and players within the mobile location ecosystem.

The committee is working on a number of new initiatives, and MMA members are welcome to reach out and get involved in any of the following areas:

• In-store Marketing: Barry Issberner, [email protected]
• Privacy:  TBD, email [email protected] or [email protected]en.com
• Advertising: James Smith, [email protected]
• Audiences: Jim Valentine, [email protected]

Also, the Location Committee is holding a webinar on October 15th, 1:30 PM ET, covering the details within the LTG, so please register here.