WXKS 108FM Goes Mobile Allowing Listeners to Interact with DJs from their Wireless Phones | MMA Global

WXKS 108FM Goes Mobile Allowing Listeners to Interact with DJs from their Wireless Phones

February 27, 2006

WXKS 108FM Goes Mobile Allowing Listeners to Interact with DJs from their Wireless Phones

KISS 108FM Boston selects Enpocket for mobile programs to build listener loyalty

Boston, Mass., February 27, 2006 – WXKS-FM KISS 108 announced today it has selected Enpocket (www.enpocket.com), to power its stations’ mobile programs including a listener “Text Club in a pilot mobile interactive wireless test.

The WXKS mobile wireless program includes:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

· “DJ Dashboard” – Listeners can use text messaging to communicate with KISS DJs to respond to ad hoc polls, make requests, answer trivia questions and other exchanges. This provides a means for listeners who are mobile to immediately interact with their local stations’ broadcast.

· “Text Club” – KISS Listeners can sign up to receive alerts, special promotions, exclusive invitations, win prizes and more. 

“Today’s listeners want to be even more intimately involved with their radio stations.  Technology now allows us to utilize the instantaneous features of mobile to build on our strong listener relationships,” Said Jake Karger, Market Manger for the Boston radio cluster. “It gives our listeners a whole new way too get actively involved in local radio.”

“Our experience with leaders in the radio sector has proven that mobile programs, when done right, can build a more loyal radio listener base and even create a substantial new revenue stream,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO of Enpocket. “Enpocket’s solution will help WXKS grow their audience while empowering listeners to interact and engage with the KISS 108 brand in a powerful way.”

About Clear Channel Radio Boston
Clear Channel Radio Boston broadcasts locally on AM, FM and HD2 digital frequencies as well as online. Catch the best radio and online video programs in Boston on 107.9, WXKS FM, KISS 108-2, www.KISS108.com.

About Enpocket
Enpocket is a leading global mobile media company serving organizations seeking to leverage mobile technology to foster and maintain individual relationships with consumers.  Enpocket creates, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engines, advanced analytics solutions and careful attention to user experience.

Enpocket has created hundreds of successful mobile programs for clients that include Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, Siemens, Trinity Mirror, TNT, Chrysalis, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see www.enpocket.com.

Dennis O’Heron
Marketing Director
JAM'N 94.5/KISS 108
Clear Channel Radio-Boston
(781) 663-2500

Diana LaGattuta
[email protected]