U.S. Mobile Marketing Trends To Take Global Stage At 3GSM World Conference | MMA
February 9, 2006



U.S. Mobile Marketing Trends To Take Global Stage At 3GSM World Conference
Omnicom agency ipsh! CEO Nihal Mehta to discuss how promotional services and technology can drive content-based services<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

San Francisco & Barcelona - Feb. 3, 2006 - Nihal Mehta, co-founder and CEO of ipsh!, the  North American leader in mobile marketing with over 500 implementations, will discuss "Promotional Tools to Drive the Take-Up & Usage of the Big Content-Based Services" on a panel at the 2006 3GSM World Conference in Barcelona.  

Although mobile marketing is a more recent entry in the U.S., compared with Europe and Asia, the market size and its proximity to global brands and media firms has made the case-studies of ipsh! highly anticipated by mobile marketers worldwide.  Multimedia is quickly becoming part of brand marketing campaigns, in the form of mobile, video, RSS and podcasts.  Mehta will discuss real-world examples of major brands experimenting with the medium and their results and best practices.