March 7, 2006
TCS Mobile helps GMR Marketing Tap Into the Mobile Channel to Support the 2006 Winterfresh SnoCore Tour
Milwaukee, WI and Westport, CT – February 24th, 2006 – GMR Marketing and TCS Mobile are leveraging the Mobile Marketing channel to help activate the Winterfresh “SnoCore” tour, a 37 date alt-rock music tour punctuated by an extreme, alpine sports thematic and headlined by popular acts such as “Seether” and “Shinedown.”<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
“TCS Mobile is thrilled to work with GMR Marketing on the Winterfresh SnoCore tour,” said Jamie Wells, Managing Director, TCS Mobile. “This campaign is truly a win-win for both the client and consumers. By leveraging the unique reach and ubiquity of mobile technology, Wrigley’s Winterfresh is helping to bring fans closer to the music they love. It’s about feeding consumer passions in a fun, interactive, and personalized way. This is an organic fit for the mobile channel, and GMR Marketing and Winterfresh get it.”
Mobile activation elements for the 2006 Winterfresh SnoCore Tour include:
Complementary SnoCore Ringtones & Wallpapers. Participating fans are invited to download complementary ringtones and graphics featuring SnoCore artists, many of which are exclusive offers recorded and produced specifically for the Winterfresh SnoCore activation.
Text Message Alerts. Fans can choose to sign up to receive a text message letting them know when the tour arrives in their market. The geographically targeted local SMS (text) messages contain information on the featured artists, as well as the specific time, date and venue of the local SnoCore show(s).
Fans can also choose to receive national text message alerts whenever the Winterfresh online SnoCore Blog is updated with new band photos or entries written by the SnoCore tour bands themselves.
In-Venue “Text to Screen.” SnoCore fans attending the events are invited to share their thoughts with the crowd via an in-venue text to screen system. Approved fan text messages are incorporated and displayed along with high-energy snowboarding videos broadcast via a prominent, multi-screen video display system.
Winterfresh’s SnoCore mobile extensions are available to customers of all major US wireless carriers, and are being supported in a national print campaign, online at Winterfresh.com, and on-site via in-venue media.
“GMR Marketing is always looking for innovative and compelling ways to bring brands and consumers together at the ‘live moment’,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Matt Kraus, VP–Group Account Director, GMR. “By activating the emotionally charged and intimate atmosphere of the Winterfresh SnoCore tour with the instant connectivity of the “always-on” mobile space, GMR Marketing and TCS Mobile have succeeded in our goal of creating buzz and a lasting emotional bond between consumers and the Winterfresh brand.”
Jamie Wells. (TCS Mobile) [email protected] 203.227.7444
Steve Jarvis (GMR Marketing) [email protected] 312.324.8950
Jessica Schilling (Wm. Wrigley Jr. Company) [email protected] 312.645.3057
About TCS Mobile
TCS Mobile is a Westport, CT-based promotional marketing agency that provides its clients with a full complement of mobile/wireless marketing services. Through its numerous successful and ground-breaking national mobile marketing campaigns, TCS activates established and emerging mobile channels such as Text and Picture Messaging, WAP (The Mobile Internet), Downloadable Ringtones, Mobile Games and Graphics, Mobile Video and Podcasting, and Text to Screen, and is currently working aggressively within the wireless space to bring the next generation of promotional solutions to market.
GMR Marketing (www.gmrlive.com) created the discipline of event marketing, and now is at the fore of the industry’s transformation to “live marketing.” GMR produces more than 700 live events each week, connecting brands and consumers throughout North America with innovative sports, music, lifestyle, and grassroots programs. The agency has received numerous industry accolades for creativity, including Promo magazine’s Agency of the Year award.
About Wm. Wrigley Jr. Company
The Wrigley Company is a recognized leader in the confectionery field and the world’s largest manufacturer and marketer of chewing gum, with global sales of more than $4.0 billion. The Company markets its world-famous brands in more than 180 countries. Three of these brands – Wrigley’s Spearmint®, Juicy Fruit®, and Altoids® – have heritages stretching back more than a century. Other brands include Doublemint, Life Savers, Big Red, Boomer, Pim Pom, Winterfresh, Extra, Freedent, Hubba Bubba, Orbit, Excel, Creme Savers, Eclipse, Airwaves, Alpine, Solano, Sugus, Cool Air, and P.K. ®
About The Radiate Group
The Radiate Group (www.radiategroup.com) is a global integrated marketing communications group of more than forty independently branded and operated agencies. Radiate agency partners deliver integrated below the line marketing solutions for a variety of industries including financial services, automotive, packaged goods, and technology.. The Company is headquartered in Chicago, with offices throughout North America, Europe and Asia Pacific. Radiate is a wholly-owned subsidiary of the Diversified Agency Services division of Omnicom Group.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.