March 7, 2006
TCS Launches Dedicated Mobile/Wireless Marketing Division: “TCS Mobile” <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
Opens New York City Office, Announces Management Team
Westport, CT – February 24th, 2006 – Connecticut-based promotional marketing agency TCS announced the launch of “TCS Mobile,” a newly-formed division dedicated solely to the activation of the mobile/wireless marketing channel. TCS Mobile will be responsible for the planning and execution of promotional marketing campaigns that leverage established and emerging mobile marketing channels such as text, picture, multimedia and video messaging; WAP (the mobile internet); downloadable ringtones, mobile games and graphics; streaming mobile radio, video and video Podcasting; location-based mobile services, mobile kiosks, text and “pics” to screen; Bluetooth®, and mobile blogging.
“The decision to launch TCS Mobile was born of our belief that there is a ‘perfect storm’ brewing inside the mobile marketing space,” said TCS Founder and President, Stephen O’Shea. “A powerful combination of two key events occurring in the US market: A mushrooming of consumer acceptance and usage levels of mobile technologies – especially sophisticated mobile data services more commonly associated with Europe and the Pacific Rim – and the US launch of 3G networks and other advanced mobile offerings, such as location based services, wireless video and other multimedia products, all served up at broadband-like speeds. With this, mobile has quickly emerged as a marketing channel in its own right and is poised to enjoy a prolonged period of explosive growth - therefore we felt the time was right to launch a division inside TCS committed to this exciting and fast-moving space.”
TCS has dedicated a number of key agency resources to support the launch and continued success of TCS Mobile. Chief among these is the March 1st opening of TCS Mobile’s new offices, located at 22 W. 21st in Manhattan, NY.
Additionally, TCS Mobile has assembled a management team consisting of existing TCS executives as well as the addition of several significant external staffers. Notable among the management moves was the naming of Jamie Wells as Managing Director, TCS Mobile. Prior to the move Wells served as Director of Promotion Development and Analysis for TCS, and was focused primarily on strategic promotional development and agency analytic efforts. Before joining TCS in April of 2004 Wells was the Director of Advertising Sales and Promotions for New York based 4Kids Entertainment. He earned his M.B.A. from Montclair State University of NJ and graduated from the University of New Hampshire with a B.A. in English.
TCS Mobile’s management team has been further strengthened by the naming of mobile industry authority Scott Trichon as Director of Business Development. Newly recruited to TCS Mobile, Trichon has been involved in the evolution of wireless media and entertainment for almost a decade. Most recently Trichon served as Associate Director of Business Development in the Data and Multimedia Services Group at Verizon Wireless, where he was instrumental in the launch of multiple data platforms and services including the company’s industry-defining “Get It Now”(SM) downloadable applications platform. TCS Mobile’s management team will be also served by the expanding role of TCS Vice President of Promotional Marketing Services, Tracy Gagliardi, who will now oversee all TCS Mobile promotion services and legal activity. Gagliardi, an eighteen-year promotions marketing veteran, has overseen the execution of countless ground-breaking promotional marketing campaigns in nearly every conceivable business category. Gagliardi has been with TCS since its inception in 1999, and has previously held posts at the Connecticut-based Marketing Corporation of America.
“Over the last five plus years TCS has built out a unique specialization in mobile marketing that I believe to be without equal in the US – regardless of agency size or client roster,” said Jamie Wells, Managing Director, TCS Mobile. “We have accumulated an unprecedented wealth of learnings and insights into activating, promoting and pushing the envelope within the mobile space. We’ve built these learnings through our work on the Cingular Wireless brand, designing and implementing mobile-based promotional campaigns across nearly all aspects of the carrier’s marketing mix – from on-air, online and national print integration campaigns, to live experiential event activations, to WAP-based promotional programs. From there we’ve branched out into other areas of the mobile landscape, designing and executing carrier-agnostic marketing campaigns for leading mobile game publishers such as Disney and Starwave Mobile, Gameloft, Glu, Jamdat and Oasys Mobile just to name a few.”
“As the mobile channel has evolved over the last few years, so has our activity in and around the mobile sector,” Wells continued. “TCS Mobile now provides mobile marketing solutions to clients with no previous ties to the mobile and/or wireless technology, such as the New York Jets, Carolina Panthers, and several leading CPG manufacturers - and have utilized the data gleaned from these programs to build an ‘industry first’ in the mobile marketing space: a highly accurate, data-driven, mobile performance/projection model that indexes across most major media channels.
Be it from direct experience, primary research or even statistical modeling, TCS has truly amassed a formidable knowledge-base in the mobile industry – it’s impact, reach and overall effectiveness – and when combined with our staff’s heritage of strategic marketing and history of launching breakthrough promotional campaigns – there is no doubt that TCS Mobile will quickly assume a leadership position in the mobile marketing landscape.”
Jamie Wells, Managing Director, TCS Mobile. [email protected] or at 203.227.7444.
About TCS Mobile. TCS Mobile is a full-service promotional agency providing its clients with a full complement of mobile/wireless marketing services. TCS Mobile activates established and emerging mobile channels such as Text, Picture, Multimedia and Video Messaging; WAP (The Mobile Internet); Downloadable Ringtones, Mobile Games and Graphics; Mobile Radio, Video and Podcasting; Location-based Services, Mobile Kiosks, Text and “Pics” to Screen; Bluetooth®, and Mobile Blogging, and is currently working aggressively within the wireless space to bring the next generation of promotional solutions to market. TCS Mobile has offices in Westport, Ct; New York, NY; and Ft Lauderdale, FL.